Daniel Nordgård

Professor

Department of Popular Music

Email: daniel.nordgard@uia.no
Phone: +47 38141189
Mobile phone: +4797080611

Office K2014 (Universitetsveien 25, 4630 Kristiansand, Norway)

Projects

Research groups

Areas of responsibility

Daniel Nordgård is professor in music industries and digitalization, and lecturer in the University of Agders Master's program specialization in music business and management. Nordgård is center leader of CreaTeME, UiAs new Center for Excellence in Creative use of Technology in Music Education. CreaTeME's vision is innovative, inclusive, responsive, and responsible use of technology in artistic education, with the main goal to become an international hub for the development of artistic and pedagogical use of technology in higher music education. The Center's focus is organized around the following five work packages: WP1: Responsive Pedagogy; WP2: New ways of using technology; WP3: New ways of making and performing music; WP4: Artistic Entrepreneurship and WP5: Responsible Education.

Nordgård is co-leading the research group on Popular Music Studies and is member of the executive board of IMBRA - The International Music Business Research Association.

Research

Nordgård’s research and publications focus on understanding better the music industries’ digital transitions, and with particular focus on three themes: (1) structural change in the music industries, (2) music streaming and digital sustainability, and (3) music policy.

Nordgård’s research is interdisciplinary, operating at the crossroads of multiple fields and disciplines, such as popular music studies, music management, digital economics and music sociology. Also, his research is very much grounded on a dialogue with the music industries and its stakeholders – nationally and internationally. Nordgård has been and still is active in different music industries initiatives, projects and boards and much of his research and teaching build on close dialogues with different actors from the field. He is regularly invited as speaker at music industry conferences as well as research conferences.

Nordgård’s publications stretches from focusing on digitalization’s impacts on the music industries, the changing economics from music streaming, or the application of new digital tools and platforms within or relating to the music industries. Nordgård also publishes on relating sectors, drawing on insights from the music industries’ processes of adapting to digital change. Beyond this, Nordgård has also published on more traditional areas within the music industries, such as live music and music festivals.

Daniel Nordgård Google Scholar

Select publications:

Morrow, G., Nordgård, D. (2022). The Music Modernization Act: Mechanical Copyright in the Age of Music Streaming. In: Morrow, G., Nordgård, D., Tschmuck, P. (eds) Rethinking the Music Business. Music Business Research. Springer, Cham. https://doi.org/10.1007/978-3-031-09532-0_10
Nordgård, D. (2022) The presence and Absence of Policy in the Digital Music Industries. In Homan, S. (Ed.) The Bloomsbury Handbook to Popular Music Policy. Bloomsbury Publishing, USA
Nordgård, D (2018) The Music Business and Digital Impacts: Innovations and Disruptions in the Music Industries, Cham, Switzerland, Springer Nature
Nordgård, D (2017) Assessing Music Streaming and Industry Disruptions, in Meil, P. and Kirov, V. (Eds.) (2017). Policy Implications of Virtual Work. Basingstoke: Palgrave Macmillan
Nordgård, D. (2016) Lessons From the Worlds Most Advanced Market for Music Streaming Services, in Business Innovation and Disruptions in the Music Industries, Massachusetts, Edward Elgar Publishing

Short biography

Daniel Nordgård is professor in music business and management at the University of Agder and director of CreaTeME, the Center for Excellence in Creative use of Technology in Music Education. He has a broad background from music, foremost as musician and artist, but he also has experience from concert promotion and festival management and is former festival manager of the Quart Festival in Norway. He is the co-manager of the Kristiansand Roundtable Conference and holds several positions in different boards, nationally and internationally, including Gramo (Norwegian collecting society for neighboring rights) and Gramart (The Norwegian featured artist organization). Nordgård is regularly invited as guest speaker at music business conferences and academic conferences, nationally and internationally, and is regularly used as expert by policy makers and legislators.

Udo, Roderick; Nordgård, Daniel & van Teeffelen, Lex (2023). Financing Preferences of Individual Entrepreneurs: Music Careers in the Spotlight. International Reveiw of Entrepreneurship. ISSN 2009-2822. 21(1), p. 67–98. Show summary
The production of popular music provides an interesting case for studying the role of individuals in financing decisions. Intellectual property takes a central position in music entrepreneurship, with a digital transformation to music streaming impacting the sector. Decision-making is a joint process between managers and artists, and self-employed creatives are of growing importance for economic development. However, detailed data on financing decisions of individuals is scarce. In this study, we qualitatively identify and explain the financing preferences of musicians and their managers at or around career-defining moments. We used Atlas.ti to code interviews with 39 music artists and managers in Belgium, the Netherlands and Norway. The data shows that the financing preferences of participants are shaped by industry-specific uncertainty and decision-influencing attributes such as life events and economic dependence. In the industry-specific context, we confirm and elaborate on existing theoretical explanations around path-dependence, personal circumstances, signalling, the role of advice, discouragement and the resource-based view.
Nordgård, Daniel (2022). MUSIC MANAGEMENT IN THE AGE OF THE ALGORITHMS – NAVIGATING BY NUMBERS. In Simjanovska, Violeta (Eds.), The Art of Re-thinking: New Era for Arts Managements. Sibelius Academy Publications. ISSN 978-952-329-296-3.
Nordgård, Daniel (2022). The presence and Absence of Policy in the Digital Music Industries. In Homan, Shane (Eds.), The Bloomsbury Handbook of Popular Music Policy. Bloomsbury Academic. ISSN 9781501345340.
Nordgård, Daniel; Morrow, Guy & Tschmuck, Peter (2022). Introduction. In Nordgård, Daniel; Morrow, Guy & Tschmuck, Peter (Ed.), Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19. Springer Nature. ISSN 978-3-031-09531-3. p. 1–8. doi: 10.1007/978-3-031-09532-0_1.
Nordgård, Daniel (2022). Nesten alene: Artisten, økonomien og bransjen. In Røyseng, Sigrid; Stavrum, Heidi & Vinge, John (Ed.), Musikerne, bransjen og samfunnet. Cappelen Damm Akademisk. ISSN 9788202716264 . p. 199–221. doi: 10.23865/noasp.160.ch8. Full text in Research Archive Show summary
This chapter explores the framework conditions under which Norwegian artists and managers work and discusses them against a backdrop of established theories on the effects of digitalization. The author’s ambition is to expand our understanding of how the current business of music works by focusing on the people who work with it. The chapter draws on a series of interviews with ten Norwegian artists and managers conducted during the winter of 2019/2020. Building on these interviews, this chapter argues that while digitalization certainly has offered artists and managers a range of possibilities, many of the ways they work are variations on traditional structures and models. A key finding in this research is that economic predictability and stability is central to how Norwegian artists and managers organize themselves and their work.
Nordgård, Daniel (2021). Views from the boundaries: Music streaming revisited. Mediekultur. ISSN 0900-9671. 37(70), p. 32–49. doi: 10.7146/mediekultur.v37i70.122399. Full text in Research Archive
Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen; Nordgård, Daniel & Wästlund, Erik (2021). Outbound Open Innovation in Tourism: Lessons from an Innovation Project in Norway. In Mention, Anne-Laure & Aas, Tor Helge (Ed.), Managing Open Service Innovation. World Scientific. ISSN 978-981-123-448-4. p. 167–185. doi: 10.1142/9789811234491_0008. Show summary
The concept of open innovation was introduced by Henry Chesbrough in 2003 and refers to firms’ use of inflows and outflows of knowledge to improve innovation processes. The concept has received considerable scholarly attention, but most research has focused on how manufacturing firms can manage inflows of knowledge during their product innovation processes. How outflows of knowledge can be managed by service firms during their innovation processes has until now not received the same scholarly attention. In this chapter, we therefore aim to contribute in filling this knowledge gap by observing an innovation project in tourism during its implementation. The findings suggested that tourism firms reveal different types of knowledge to other tourism firms in non-pecuniary outbound open innovation processes. In this case the knowledge was revealed in joint workshops where several firms participated and in bi-lateral meetings between two firms, and sometimes the knowledge was transferred via consultants or researchers that acted as “knowledge mediators". The findings also suggested that tourism firms decided to reveal knowledge to other firms to improve their image, increase the market size and to sharpen up their own business. Implications for management as well as the need for further research are discussed in the chapter.
Högberg, Johan; Wästlund, Erik; Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen & Nordgård, Daniel (2020). Herding the Hordes: Using Location-Based Services and Mobile Messaging to Affect Visitor Behavior. Journal of Hospitality & Tourism Research. ISSN 1096-3480. 44(5), p. 870–878. doi: 10.1177/1096348020912449. Show summary
This study investigates modes of moving visitors in a tourist location using a locationbased service. Two field experiments were conducted at a zoo using real visitors as participants and behavior-based dependent variables. Experiment 1 included 2,618 visitors and investigated whether the amount of rewards, in the form of free spins on a wheel of fortune, would affect the choice to move to this wheel and claim the offered rewards. The choice of using this offer was used as a dependent variable. Experiment 2 included 970 visitors and investigated whether labelling participants with a fitting trait led them to move to a certain location. Geographical data using iBeacon logging was used as the dependent variable. Using chi-square tests for independence, we causally show that both the reward and the label had a positive and significant effect on moving the visitors to the targeted location.

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Nordgård, Daniel; Morrow, Guy & Tschmuck, Peter (2022). Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19. Springer Nature. ISBN 978-3-031-09531-3. 260 p.
Nordgård, Daniel & Morrow, Guy (2022). The Music Modernization Act: Mechanical Copyright in the Age of Music Streaming. Springer Nature. ISBN 978-3-031-09531-3. 17 p.

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Bakke, Jostein; Langford, Malcolm; Børrud, Elin; Cotner, Sehoya Harris; Engebretsen, Eivind & Graver, Fredrik (Georg Fredrik) [Show all 14 contributors for this article] (2023). Fremtidens høyere utdanning trenger en oppgradering - ikke budsjettkutt! Khrono.no. ISSN 1894-8995.
Nordgård, Daniel (2023). Pengestrømmer i norsk musikkliv/The Impacts of Digitalisation in the Music Markets.
Nordgård, Daniel (2023). Technological Evolution in the Music Industry.
Nordgård, Daniel (2023). Introduction to the 21st Century Music Industry. Show summary
A five-day collaborative workshop between Norcode and the Nigerian Copyright Council on the international music industries and governing standards.
Nordgård, Daniel (2023). An updated pedagogical approach to music and entrepreneurship.
Nordgård, Daniel (2023). Artificial Intelligence and the music Industries: Two Notions and one suggestion.
Nordgård, Daniel (2023). Finding your market without losing yourself.
Nordgård, Daniel (2023). The Impacts of digitalization in the music markets.
Nordgård, Daniel (2023). Sitting at the Table: Creating new knowledge through network dialogues. Show summary
Sitting at the table: Creating new knowledge through network-dialogues. This talk builds on my experience with working closely with music business professionals when exploring the impacts of digitalization on the music industries.
Mæhle, Natalia; Shneor, Rotem; Munim, Ziaul Haque; Nordgård, Daniel; Bonet, Lluis & Lazarro, Elisabetta (2023). Round table: Crowdfunding Cultural Industries - the CROWDCUL project.
Mæhle, Natalia; Shneor, Rotem; Munim, Ziaul Haque; Nordgård, Daniel; Bonet, Lluis & Lazarro, Elisabetta (2023). Round table: Crowdfunding Cultural Industries - the CROWDCUL project.
Nordgård, Daniel (2022). Å skape og selge digitale opplevelser.
Nordgård, Daniel (2022). Musikk og NFT.
Mæhle, Natalia; Demattos Guimaraes, Alice; Munim, Ziaul Haque; Rykkja, Anders; Bonet, Lluis & Nordgård, Daniel [Show all 7 contributors for this article] (2022). Roundtable: Crowdfunding in the Culture Sector.
Lazzaro, Elisabetta; Munim, Ziaul Haque & Nordgård, Daniel (2022). Disentangling crowdfunding features of less tangible visual art: A web-scraping and machine-learning application.
Lazzaro, Elisabetta & Nordgård, Daniel (2022). Crowdfunding patterns by living visual artists.
Nordgård, Daniel & Platou, Jeanette (2022). Etter by:Larm: Hva er status for norsk musikkbransje? [Radio]. NRK P2.
Nordgård, Daniel & Aune, Oddvin (2022). Prisen for popen. [Internet]. NRK.no.
Morrow, Guy; Nordgård, Daniel & Tschmuck, Peter (2022). Book presentation, Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19.
Lazzaro, Elisabetta; Munim, Ziaul Haque & Nordgård, Daniel (2022). Disentangling crowdfunding features of less tangible visual art: A machine-learning application.
Nordgård, Daniel (2021). Music StreamingMicro economics and digital giants.
Nordgård, Daniel & Bach, Dagfinn (2021). MusicDNA presentation: How to increase international transparency and sustainability within public performance over broadcast . Show summary
MusicDNA is one of the largest broadcast monitoring services in the world, covering more than 30.000 radio stations in 167 countries, with a goal to turn the company’s core technology into a new standard to increase transparency and a more equitable distribution of revenue. The first findings from the company’s research project, MuSEc (“MusicDNA Sustainable Ecosystem”), carried out in 2020 with the focus on increasing transparency and sustainability within the international music industry, documents the lack of transparency between Nordic countries and their royalty collections abroad. Can lost royalties be documented and collected? CEO of MusicDNA Dagfinn Bach and associate professor at the University of Agder Daniel Nordgaard will let you know. Speakers: Dagfinn Bach, CEO of MusicDNA Daniel Nordgaard, associate professor at the University of Agder, MusicDNA
Nordgård, Daniel & Alnes, Espen (2021). Vanskeleg for ny musikk å nå gjennom på strøymetenestane. [Internet]. NRK.no.
Nordgård, Daniel (2021). Book review: Everyone Loves Live Music: A Theory of Performance Institutions by Fabian Holt. International Journal of Music Business Research. ISSN 2227-5789. 10(2), p. 91–91. doi: 10.2478/ijmbr-2021-0009.
Nordgård, Daniel & Dagfinn, Bach (2021). Radio Monitoring Data - Trends, Transparency And Sustainability In Collecting Royalties.
Nordgård, Daniel & Morrow, Guy (2021). The Music Modernization Act: Mechanical copyright in the age of music streaming.
Nordgård, Daniel (2021). Trender og utvikling i bransja.
Nordgård, Daniel (2021). Unpacking the user-centric streaming model.
Nordgård, Daniel (2021). Music Streaming – Microeconomics and Digital Giants.
Nordgård, Daniel (2021). Book Review: Everyone Loves Live Music: A Theory of Performance Institutions. International Journal of Music Business Research. ISSN 2227-5789. 10, p. 91–91. doi: 10.2478/ijmbr-2021-0009.
Mæhle, Natalia & Nordgård, Daniel (2021). Launch of CROWDCUL project.
Lazarro, Elisabetta & Nordgård, Daniel (2021). Crowdfunding for visual artists: Alternative or complementary source of income?
Lazarro, Elisabetta & Nordgård, Daniel (2021). Crowdfunding as a possible disintermediation on the contemporary art market.
Nordgård, Daniel & Ingebrethsen, Christian (2020). Musikk laget av algoritmer utfordrer musikkbransjen: – Det er klart vi er bekymret. [Internet]. NRK.no.
Graatrud, Gabrielle & Nordgård, Daniel (2020). Rekrutteringa stopper opp i konsertbransjen: – Mange vil slutte. [Business/trade/industry journal]. Ballade.no.
Nordgård, Daniel (2020). Book review, Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us about Economics and Life by Alan B. Krueger. International Journal of Music Business Research. ISSN 2227-5789. 9(1), p. 118–120.
Nordgård, Daniel (2020). Book review, Can Music Make You Sick? Measuring the price of musical ambition by Sally A. Gross & George Musgrave. International Journal of Music Business Research. ISSN 2227-5789. 9(2), p. 83–86.
Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen; Högberg, J.; Nordgård, Daniel; Ramberg, M.O. & Wästlund, Erik (2019). Contextualizing mobile advertisement using location based services: A field experiment. .
Nordgård, Daniel (2018). Book review, Digital Music Distribution: The sociology of online music streams . International Journal of Music Business Research. ISSN 2227-5789. 7(1), p. 72–74.
Wästlund, Erik; Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen & Nordgård, Daniel (2018). Real time experience design: using mobile messaging to affect visitor behaviour.

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Published Apr. 16, 2024 11:36 AM - Last modified Apr. 29, 2024 2:59 PM