ORG457 Crowdfunding Lab

Emnet er tilknyttet følgende studieprogram

• International Business, masterprogram
• Shift entreprenørskap og innovasjon, masterprogram
• Shift entreprenørskap og økonomi, masterprogram
• Shift entreprenørskap og teknologi, masterprogram
• Innovasjon og kunnskapsutvikling, masterprogram
• Økonomi og administrasjon - siviløkonom, masterprogram
• Økonomi og administrasjon - siviløkonom, 5-årig masterprogram

Undervisningsspråk

English

Forkunnskapskrav

Bachelor's degree in Business Administration or equivalent, including basic understanding of marketing and entrepreneurship related themes or equivalent.

Innhold

The goal of this course is to acquaint students with fundamentals of crowdfunding, with a specific focus on understanding crowdfunding models, markets, as well as development of skills for campaign planning and development.

The course guides the students from a general understanding of the crowdfunding phenomenon, its manifestations, and contextual conditions towards developing skills of planning and preparing an actual crowdfunding campaign for specific causes. The course balances an application of digital marketing, e-business and entrepreneurship models into crowdfunding practice, with an introduction to new frameworks and models unique to the crowdfunding context.

The course is developed with several UN development goals in mind including goals 1, 5, 9 and 10. Here, through the introduction of crowdfunding as a new financing channel for innovation development and entrepreneurial venturing, we also discuss potentialities of poverty reduction, reduction of social inequalities, and the promotion of gender equality in access to finance.

Læringsutbytte

On successful completion of this course the students should be able to demonstrate:

• Familiarity with crowdfunding principles, types and models, and discuss the differences between them

• Understanding for the role of context, industry, national and international issues in crowdfunding practice and patterns

• Familiarity with key actors in crowdfunding markets, including platforms, types, functionalities, and business models

• Skills in crowdfunding campaign planning, components and process development

• Skills in crowdfunding campaign budget and financial planning

• Skills in crowdfunding campaign marketing and promotions planning

• Understanding of success and failure factors in crowdfunding practice

• Understanding of ethical dilemmas in crowdfunding practice and possible mechanisms for mitigating them

Vilkår for å gå opp til eksamen

Approved oral presentations. More information will be given in Canvas at the start of the semester.

Undervisnings- og læringsformer

Frontal lectures and intensive supervised group project work on a specific crowdfunding campaign. These will be supplemented by guest lectures.

The total workload of the course is estimated to 200 hours.

Studentevaluering

Emneansvarlig fastsetter i samråd med studenttillitsvalgt evalueringsform og om emnene skal ha midtveis- eller sluttevaluering i tråd med kvalitetssystemet kapittel 4.1. Informasjon om evalueringsform for emnet publiseres i Canvas.

Tilgang for privatister

Yes

Eksamen

40% - Group delivery of Crowdfunding campaign materials, 60% - Written group report. Letter grades.

Reduksjon i studiepoeng

Innholdet i dette emnet dekkes helt eller delvis av annet emne. Tas ett av disse emnene i tillegg, reduseres studiepoengene som følger:

Emne	Studiepoengreduksjon
ORG127 – Practical Entrepreneurship and Crowdfunding	2.5