MU-502 Music Business III

Emnet er tilknyttet følgende studieprogram

• Rytmisk musikk, masterprogram

Innhold

• Marketing, exploiting and developing music-related products and services in local, domestic and international markets

• Consumer behaviour

• Developing inventive business models and structures applicable to the opportunities within the new media

• How to start and manage a business

• Building practical skills required to analyse, plan, coordinate, and set business objectives in the music industry through the use of financial accounting information to enhance investment and risk management decision-making

• Private equity finance, record labels and publishing, public support and grants

Læringsutbytte

On successful completion of this course, the student should:

• have developed innovative skills in the music business

• understand the key issues and challenges facing the music industry and other creative industries

• be able to analyse financial documents, yearly corporate performance and traditional accounting practices

• be able to present and discuss own findings to a group and developing them further with other students and supervisors

Vilkår for å gå opp til eksamen

Two term papers will be submitted throughout the course. The term papers must be passed before taking the exam. More information about compulsory exercises is given in Canvas by semester start. Compulsory attendance in the lectures.

Undervisnings- og læringsformer

The course makes use of lectures and workshops. The students are encouraged to develop their own business cases that are presented and developed in workshops.

Estimated student workload in this course is 27 hours per ECTS credits.

Eksamen

One written individual take-home examination. Duration: 5 days.

Assessed on the basis A-F (with A as the highest level and F as fail).