MF-401 International Marketing
- Studiepoeng:
- 7.5
- Ansvarlig avdeling:
- Handelshøyskolen ved UiA
- Emneansvarlig:
- Ilan Alon
- Undervisningssemester:
- Vår
- Undervisningsspråk:
- English.
- Varighet:
- 1 semester
Emnet er tilknyttet følgende studieprogram
- International Business, masterprogram
- Regnskap og revisjon - siviløkonom, masterprogram
- Økonomi og administrasjon - siviløkonom, masterprogram
- Økonomi og administrasjon - siviløkonom, 5-årig masterprogram
Undervisningsspråk
English.Anbefalte forkunnskaper
Introductory course in Marketing or equivalent, or bachelor degree in business administration or equivalent.
Innhold
This course will cover global marketing theory, practice and cases. More specifically, topics will include global marketing environments, global marketing functions and strategies, the four Ps (product, price, placement and promotion) of global marketing, and new trends in global marketing. The course will discuss how specific international functions are carried out and how they impact the global marketing strategy of the firm, including: market research, international market selection, international market entry, and global segmentation, targeting and positioning. Finally, we will discuss how the 4Ps of marketing are applied in the global arena and discuss ethical implications of marketing decisions, including how marketing can contribute to the development of responsible consumption and production and ensure sustainable consumption and production patterns
Læringsutbytte
On successful completion of this course the student should be able to:
-
Differentiate between domestic and international marketing
-
Review and apply relevant theories in marketing and international marketing
-
Present a marketing plan for an international company in a new market
-
Apply principles of international marketing to relevant cases
-
Develop innovative solutions to global marketing problems
Vilkår for å gå opp til eksamen
Student presentation of a midterm project. More information will be given in Canvas at the start of the semester.
Undervisnings- og læringsformer
The course is designed to be interactive and requires reading of assigned materials in advance of class. The class will include chapter readings, formal lectures, case analyses, teamwork, multimedia presentations and a consulting project, giving the student experience in developing "real" international marketing strategies. Estimated workload is about 200 hours.
Studentevaluering
The study programme manager, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.
Tilgang for privatister
No
Eksamen
3-hour examination based on lectures, readings and cases. Contributes 100 % to the final grade. Letter grades.
Reduksjon i studiepoeng
Innholdet i dette emnet dekkes helt eller delvis av annet emne. Tas ett av disse emnene i tillegg, reduseres studiepoengene som følger:
| Emne | Studiepoengreduksjon |
|---|---|
| IN-4400 – Internasjonal markedsføring | 7.5 |