IN-613 International Marketing

Emnet er tilknyttet følgende studieprogram

• Ph.d.-program ved Handelshøyskolen
• International Management, PhD Programme

Undervisningsspråk

English

Forkunnskapskrav

PhD candidates. Applicants with relevant scientific background can be considered if the resources are available

Anbefalte forkunnskaper

Students who are not well grounded in Marketing at the master's level are expected to gain this foundation prior to entering the course.

Innhold

The course will cover important issues in international marketing, including:

• Marketing Perspectives

• Culture's impact on international marketing

• Ethical issues in international business

• International Marketing Strategy

• Standardization vs Adaptation

• International Communication

• International Branding

• International Buyer Behavior

• Marketing in Emerging and Developing Markets

• Firm Internationalization

• Market Entry Strategies and Modes

• International Internet Marketing

Læringsutbytte

On successful completion of the course/programme, the student should be able to

• gain knowledge of the key research areas in international marketing

• summarize the key research in the relevant areas and present these

• develop an understanding of the research methods employed in the international marketing literature

• write a research paper in one of these areas

Vilkår for å gå opp til eksamen

Quality presentations and participation

Undervisnings- og læringsformer

The course will be a combination of

• lectures

• student presentations and discussions

• and writing/presenting a research paper

Seminar participation: 5 days x 7 hours = 35 hours
Reading articles: 60 articles x 30 minutes = 30 hours
Preparing presentations: 2 presentations x 5 hours = 10 hours
Writing a paper = 50 hours
Preparing and presenting the paper = 12 hours

Eksamen

Course paper. Pass/Fail - where Pass must be equivalent to the letter grade B or better.