0
Hopp til hovedinnhold

Massiel Carolina Henriquez Parodi

Stipendiat

Stipendiat

 
Kontor:
9I260A ( Universitetsveien 19, Kristiansand )

Massiel Henríquez Parodi er en Doktorgradsstipendiat på Universitetet i Agder. Hun har en bachelorsgrad i Business Administration fra Universidad del Norte i Colombia, en Bachelorsgrad i Sciences of Management fra L'École Supérieure de Commerce de Montpellier i Frankrike og en Master i Siviløkonom med spesialisering i International Management fra Universitetet i Agder. 

Forskning

Hennes forskning er innen markedsføring og internasjonal business.

Arbeidserfaring

Massiel Henríquez Parodi har jobbet i flere colombianske og internationale bedrifter:  l'Institut Méditerranéen de Langues et Services de Montpellier, Chevron Petroleum Company, La Guajiras næringsforening, the Regional Commission for Competitiveness and Innovation of La Guajira, Colombia og Universitetet i Agder. 

Faglige interesser

Marketsføring, internasjonal franchiser, internasjonal business.

Vitenskapelige publikasjoner

  • Alon, Ilan; Apriliyanti, Indri Dwi; Henriquez Parodi, Massiel Carolina (2020). A systematic review of international franchising. Multinational Business Review. ISSN: 1525-383X. 29 (1). s 43 - 69. doi:10.1108/MBR-01-2020-0019.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan (2019). Experiential Learning Using Social Media in International Business Education. The Palgrave Handbook of Learning and Teaching International Business and Management. ISBN: 9783030204143. Palgrave Macmillan. Chapter. s 111 - 134.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan (2020). International Marketing Video Project.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan; Mason, Michela Cesarina (2020). A Cross-Country Study of Behavioural Intentions of McDonalds Consumers.
  • Henriquez Parodi, Massiel Carolina (2019). Literature review in International Franchising.
  • Henriquez Parodi, Massiel Carolina (2018). Branding in international franchising: a bibliometric analysis and research agenda.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan; Maria, Jell-Ojobor; Esmeralda, Aryee; Michele, Boulanger (2018). SIGNALING STRATEGY IN INTERNATIONAL FRANCHISING.
  • Henriquez Parodi, Massiel Carolina; Alon, Ilan (2017). SOCIAL MEDIA AS A TOOL FOR TEACHING INTERNATIONAL MARKETING THROUGH EXPERIENTIAL LEARNING.
  • Henriquez Parodi, Massiel Carolina; Aryee, Esmeralda Naa Momo; Alon, Ilan; Jell-Ojobor, Maria; Boulanger, Michele (2017). Signals that determine internationalisation.

Sist endret: 14.02.2020 00:02