ORG469 Entrepreneurial Opportunities and Concept Development
- ECTS Credits:
- 15
- Responsible department:
- School of Business and Law
- Course Leader:
- Mette Marie Næser Seldal
- Lecture Semester:
- Autumn
- Duration:
- 1 term
The course is connected to the following study programs
- Master's Programme in Shift Entrepreneurship and Innovation
- Master's Programme in Shift Entrepreneurship and Business
- Master's Programme in Shift Entrepreneurship and Technology
Recommended prerequisites
None.
Course contents
In this course students get theoretical and practical insights into finding, managing, and developing entrepreneurial opportunities. The theoretical component of the course involves working with theories and tools related to entrepreneurial opportunities and concept development including related challenges. The practical component of the course involves going through several "idea processes". In the idea processes students develop and evaluate actual concepts in terms of their financial, social and environmental impact.
Learning outcomes
Upon successful completion of the course, the students should:
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Have advanced knowledge about relevant entrepreneurship theories that can be applied to find, create, and develop opportunities.
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Have thorough knowledge about available frameworks for entrepreneurial opportunities including traditional, lean, and design thinking approaches.
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Have knowledge about how to initiate and manage a concept development process.
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Be able to analyze and critically evaluate existing theories and frameworks to understand complex entrepreneurial analyses.
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Be able to develop ideas and run opportunity analysis processes in various industries and sectors.
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Be able to carry out a concept development project, including concept development and testing using different approaches (e.g., lean, design thinking).
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Be able to receive, interpret and use feedback throughout the concept development process.
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Be able to manage situations with uncertainty and know how to transform uncertainty into risk and action.
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Be able to analyze a concept’s impact (e.g., financial, social, and environmental).
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Be able to present business concepts to experts and peers
Examination requirements
Mandatory participation in theory weeks and idea processes and mandatory hand in of three assignments. More information is available on the course schedule and Canvas.
Teaching methods
Lectures, group work, projects and presentations. Approximate workload is 420 hours.
Evaluation
Student evaluation is carried out as a midway evaluation and in accordance with the normal arrangement as described in the quality assurance system, chapter 4.1. If necessary, a possible end of semester evaluation may be implemented.
Offered as Single Standing Module
No.
Assessment methods and criteria
Grade based on portfolio assessment of the idea processes (counts 60%, individual grades) and individual 3-day take home exam (counts 40 %). Grading by letters. More information is provided in Canvas.
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
Course | Reduction of Credits |
---|---|
ORG465 – Concept Development | 7.5 |
ORG464 – Innovation through Design Thinking | 5 |