MF-303 Digital marketing tools
- ECTS Credits:
- 7.5
- Responsible department:
- School of Business and Law
- Course Leader:
- Doina Huso
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- 1 term
The course is connected to the following study programs
- Bachelor's Programme in Marketing and Management
Teaching language
EnglishRecommended prerequisites
MF-102 Marketing and MF-206 Digital Marketing or equivalent.
Course contents
The course provides students with a comprehensive overview of modern digital marketing tools. Students will learn how to leverage different tools while working on a real business case within digital marketing. By the end of the course, students will have sufficient knowledge and skills to design, implement, and evaluate digital marketing strategies. Students will become familiar with marketing opportunities available in accessible and relevant channels. Additionally, students will explore how various digital services can be used to build and drive traffic to a website or online store. Students will also become acquainted with various certifications and resources so that they can acquire new knowledge independently and thus stay updated in a continuously changing market, also in the future.
Learning outcomes
Upon successful completion of this course, the student should be able to:
-
Plan, implement, and evaluate digital marketing strategies
-
Utilize current digital marketing tools in connection with a real business case
-
Evaluate various communication approaches and practices for improved strategic decision-making in a digital context
-
Manage ethical challenges such as data protection and privacy associated with the use of digital tools in marketing
Examination requirements
-
Approved compulsory attendance with a minimum of 70% attendancy.
-
Individual peer assessment report.
More information in Canvas.
Teaching methods
Lectures, group work, and exercises. The lectures are compulsory. The course has an expected workload of approximately 200 hours.
Evaluation
The person responsible for the course decides, in cooperation with student representative, the form of student evaluation and whether the course is to have a midway or end of course evaluation in accordance with the quality system for education, chapter 4.1.
Admission for external candidates
No
Assessment methods and criteria
The exam is divided into two parts:
• Written group assignment (70%).
• Oral presentation in groups (30%).
Assessment expression: letter grade, A-F. More information will be provided in Canvas.