ORG126 Entrepreneurship and Innovation

The course is connected to the following study programs

• Bachelor's Programme in Marketing and Management
• Bachelor's Programme in Business Administration
• Master's Programme in Business Administration (5 years)

Teaching language

English

Course contents

The goal of this course is to acquaint students with fundamentals of entrepreneurship and innovation, with a specific focus on innovation sources and processes, opportunity recognition, resource marshaling, and capacity development.

The course discusses main theories of innovation and entrepreneurial management. It gradually follows the process of venture creation from idea generation and opportunity recognition, through the startup and resource seeking phases, as well as the product/service development and trial stages, all the way up to daily management and growth management. Each theoretical unit will be supported and complemented by case discussions, exercises and a limited number of guest lectures by both entrepreneurs and other stakeholders in entrepreneurial eco-systems.

Students are also exposed to an entrepreneurial process by conducting an opportunity development project. The goal of the project is to develop and analyze an entrepreneurial opportunity that directly or indirectly contributes to the achievement of the UN sustainability goals. 

Learning outcomes

On successful completion of this course the students should be able to demonstrate:

• understanding of relevant models and theories of innovation and entrepreneurship, as well as understanding of innovation processes and management challenges in general, and in the entrepreneurship context in particular

• understanding value creation for ensuring long-term survival and growth, including strategies for new ventures internationalization and growth

• understanding of dilemmas related to ethics and sustainability that may arise throughout an entrepreneurial process, and approaches to ethical decision making in new venture contexts

• ability to formulate business plans, while addressing related aspects such as concept development and trial, market analysis, competition, positioning, strategic marketing, as well as financial projections and management - and throughout the process base choices on potential financial, social, and environmental impact (i.e. in line with the UN sustainability goals)

• familiarity with techniques of enhancing creativity, recognizing opportunities, and identifying market gaps, as well as the ability to identify, use and present relevant information, solve problems, and communicate written and verbal content

Examination requirements

Approved oral presentation. In-class attendance in specific class sessions with group presentations is required for approval to take the exam. More information will be given in class.

Teaching methods

Lectures, in-class exercises, group discussions and project. The total workload of the course is estimated to 200 hours.

Evaluation

The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.

Admission for external candidates

No

Assessment methods and criteria

40% - Delivered group assignment, and 60% - 3-hour individual exam (multiple choice). Letter grades.

Reduction of Credits

This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:

Course	Reduction of Credits
ORG207 – Entrepreneurship and Innovation	7.5
ORG207 – Entrepreneurship and Innovation	7.5