MF-203 Industrial Marketing and Purchasing
- ECTS Credits:
- 7.5
- Responsible department:
- School of Business and Law
- Course Leader:
- Naima Saeed
- Lecture Semester:
- Spring
- Teaching language:
- English
- Duration:
- 1 term
The course is connected to the following study programs
- Bachelor's Programme in Marketing and Management
Teaching language
EnglishRecommended prerequisites
Recommended course: MF-102 Marketing, or equivalent.
For single course students, this subject (or equivalent) are required for admission.
Course contents
The course has a theoretical and practical approach to inter-organizational issues from both the buyer´s and seller´s perspective. The following topics are covered:
-
The role of selling and purchasing in the value creating networks
-
Interaction and relationships in business markets
-
Business markets as networks
Learning outcomes
The main aim is to help students to make sense of what happens in the complicated business to business marketplace. Upon completion of the course, students should be able to:
-
identify the managerial aspects of industrial marketing and purchasing
-
apply key concepts in the management of selling/purchasing, business relationships and networks
-
explicate and differentiate the special characteristics of firms and industrial contexts
Examination requirements
Group presentation in class.
Teaching methods
Lectures and group work. Estimated workload is about 200 hours.
Evaluation
The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.
Admission for external candidates
No
Offered as Single Standing Module
Yes. Subject to availability or capacity.Admission Requirement if given as Single Standing Module
MF-102 Marketing, or equivalent.
Assessment methods and criteria
3-hour written examination which comprises 60% of the grade. Assignment which comprises 40% of the grade. Letter grades. More information will be given in Canvas.
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
| Course | Reduction of Credits |
|---|---|
| MF-200 – Industrial Buying Behaviour | 7.5 |