ORG450 Innovation through Design and Entrepreneurship

The course is connected to the following study programs

• Master's Programme in Business Administration
• Master's Programme in Business Administration (5 years)

Teaching language

English

Recommended prerequisites

Bachelor's degree in business administration; introductory course in entrepreneurship.

Course contents

The course aims at providing the students with an insight into the field of innovation as a practical and theoretical field dealing with various issues that arise at the intersection between design and entrepreneurship. The course will give a short introduction to the value of design and then focus upon several dimensions of design management and design leadership. Furthermore, the course will improve the students skills in entrepreneurship and startup management, with a specific focus on business model development skills. Students from different disciplines will work with cases in an interdisciplinary environment. The course gives insight into:

• Operational design management

• Brand management and entrepreneurial marketing

• Strategic design management

• Idea generation

• Business models

• Finance and budget

• IPR strategy

Learning outcomes

On successful completion of the course, the student should be able to:

• demonstrate knowledge on the relationship between design and entrepreneurship

• recognize the complexity of concept development and the need for an interdisciplinary approach for market analyses and financial planning of early stage ventures

• make and apply relevant models and theories of entrepreneurial marketing for market segmentation and targeting, competitive positioning, and product/service development

• develop business models for new ventures

• assess the field of design management and how it relates to practical design cases

• criticize academic research and communicating this to a broader audience by writing an article

Examination requirements

Submission and presentation of written assignment must be approved before examination. More information will be given in Canvas at the start of the semester.

Teaching methods

Lectures, workshops, case- and article presentations, as well as interdisciplinary collaboration. One week of the training will take place outside the campus in Kristiansand. Estimated workload is about 200 hours.

Evaluation

The person responsible for the course, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.

Admission for external candidates

No

Assessment methods and criteria

Term paper. Graded assessment. More information will be given in Canvas at the start of the semester.

Other information

One week of the training will take place outside the campus in Kristiansand. Students will need to cover part of the costs associated with travel and some meals.