ORG457 Crowdfunding Lab
- ECTS Credits:
- 7.5
- Responsible department:
- School of Business and Law
- Course Leader:
- Rotem Shneor
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- 1 term
The course is connected to the following study programs
- Master’s Programme in International Business
- Master's Programme in Shift Entrepreneurship and Innovation
- Master's Programme in Shift Entrepreneurship and Business
- Master's Programme in Shift Entrepreneurship and Technology
- Master's Programme in Innovation and Knowledge Development
- Master's Programme in Business Administration
- Master's Programme in Business Administration (5 years)
Teaching language
EnglishRecommended prerequisites
Basic understanding of marketing and entrepreneurship related themes
Course contents
The goal of this course is to acquaint students with fundamentals of crowdfunding, with a specific focus on understanding crowdfunding models, markets, as well as development of skills for campaign planning and development.
The course guides the students from a general understanding of the crowdfunding phenomenon, its manifestations, and contextual conditions towards developing skills of planning and preparing an actual crowdfunding campaign for specific causes. The course balances an application of digital marketing, e-business and entrepreneurship models into crowdfunding practice, with an introduction to new frameworks and models unique to the crowdfunding context.
Learning outcomes
On successful completion of this course the students should be able to demonstrate:
-
Familiarity with crowdfunding principles, types and models, and discuss the differences between them
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Understanding for the role of context ¿ industry, national and international issues ¿ in crowdfunding practice and patterns
-
Familiarity with key actors in crowdfunding markets, including platforms¿ types, functionalities, and business models
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Skills in crowdfunding campaign planning, components and process development
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Skills in crowdfunding campaign budget and financial planning
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Skills in crowdfunding campaign marketing and promotions planning
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Understanding of success and failure factors in crowdfunding practice
Examination requirements
Approved oral presentations. More information will be given in Canvas at the start of the semester.
Teaching methods
Frontal lectures and intensive supervised group project work on a specific crowdfunding campaign. These will be supplemented by guest lectures.
The total workload of the course is estimated to 200 hours.
Evaluation
The study programme manager, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.
Admission for external candidates
No
Assessment methods and criteria
40% - Group delivery of Crowdfunding campaign materials, 60% - Written group report. Letter grades.
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
| Course | Reduction of Credits |
|---|---|
| ORG127 – Practical Entrepreneurship and Crowdfunding | 2.5 |