ORG451 Business Development Laboratory in Oil and Gas Technology Firms
- ECTS Credits:
- 7.5
- Responsible department:
- School of Business and Law
- Course Leader:
- Rotem Shneor
- Lecture Semester:
- Autumn
- Teaching language:
- English
- Duration:
- 1 term
The course is connected to the following study programs
Teaching language
EnglishRecommended prerequisites
MF-102 Marketing, ORG 207 Entrepreneurship and Innovation, ORG-209 Strategic Management, or equivalent.
Course contents
The course program will be focused on international strategic business development, while highlighting the unique considerations of the Oil & Gas Technology industry, as well as projected future challenges it may face.
In particular, the program will focus on both familiarizing and engaging students in strategic analysis around three core considerations of Small and medium-sized enterprises (SMEs) in the Oil & Gas technology industry, aimed at ensuring the long-term robustness, competitiveness, sustainability and growth of SMEs that are part of NODE in particular [NODE = Norwegian Offshore and Drilling Engineering; a technology cluster in the Agder region]. This will involve market validations effort for specific products and services under development. Second, it will facilitate identification and analyses of potential alternative international markets for existing products and services. And, third, it will provide an evaluation of market expansion potential to leverage core technological capabilities across different industries and sectors.
Learning outcomes
The goal of the course is to provide students with an opportunity to both be familiarized with the unique aspects and characteristics of the Oil & Gas technology industry, while engaging in strategic analysis of international strategy challenges of companies for this industry.
On successful completion of the course, the student should be able to demonstrate ¿
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an understanding of the unique characteristics of the oil technology industry, its structure, key players, and the factors influencing its development
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an understanding of dilemmas and considerations related to sustainability, responsibility and business ethics in the global oil technology industry
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the ability to conduct and present market validation studies for industrial products and services
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the ability to formulate and present international business development plans including international market screening and analysis, as well as evaluation of alternative market entry and operation strategies.
Examination requirements
Approved mid-process group presentations. Coursework requirements will be listed in Canvas at the start of the course.
Teaching methods
Course instruction is based on intensive full day workshop including sessions of frontal lectures and supervised group work. Expected student work load is about 200 hours.
Evaluation
The study programme manager, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.
Admission for external candidates
No
Assessment methods and criteria
Final group presentation counts for 40%, and 4-hour individual written examination under supervision counts for 60% of the final grade.
Other information
Will not be offered in 2015/16