KOM206 Strategic Communications
- ECTS Credits:
- 10
- Responsible department:
- Faculty of Humanities and Education
- Course Leader:
- Geir Christian Johannessen
- Lecture Semester:
- Spring
- Teaching language:
- Norwegian
- Duration:
- 1 term
The course is connected to the following study programs
- Bachelor's Programme in Communication Studies
Teaching language
NorwegianPrerequisites
Students must have completed a minimum of 45 ECTS credits in the specialization component of the BA, or have an equivalent background.
Recommended prerequisites
KOM114 Text and Image
Course contents
The course focuses on the similarities and differences between journalism and PR work. Using relevant theory and examples, both journalistic methods and PR campaigns appearing in the media are critically discussed during the course.
Learning outcomes
Upon completion of the course, students will be able to:
-
produce and assess news bulletins and press material
-
clarify the function of journalism as well as relevant journalistic genres and working methods
-
explain relevant theories related to marketing and PR strategy
-
explain what news is and the processes that lie behind editorial choices
-
discuss the relationship between journalism and PR
Examination requirements
Two compulsory assignments must be assessed as a Pass. Instructions for the assignments are announced in Canvas. Completed and passed oral presentation related to the group project.
Teaching methods
Lectures, seminars and project work in group. The workload is estimated to about 270 hours.
Evaluation
The study programme manager, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1.
Offered as Single Standing Module
Yes, subject to capacity.
Assessment methods and criteria
Home examination (72 hours). Individual or in groups (up to 3 persons). Graded assessment.
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
Course | Reduction of Credits |
---|---|
KOM203 – Journalism and Public Relations | 5 |