BE-208 Revenue Management
- ECTS Credits:
- 7.5
- Responsible department:
- School of Business and Law
- Course Leader:
- Stine Rye Bårdsen
- Lecture Semester:
- Spring
- Teaching language:
- English.
- Duration:
- 1 term
The course is connected to the following study programs
- Bachelor's Programme in Tourism Management
Teaching language
English.Recommended prerequisites
BE-110 Managerial Accounting, SE-112, Principles of Economics, and MF-102, Marketing, or equivalent.
Course contents
The focus in Revenue Management (RM) is to optimize revenue and profit by differential pricing. The main challenge of RM is to provide the right product to the right customer at the right price at the right time, by using price differentiation. RM as a field of knowledge is subject to increased attention, particularly in the hospitality sector, and this sector is also the main focus in the course. The course is based on theory, but practical ways to apply RM will also be presented.
Learning outcomes
Upon successful completion of this course students should be able to:
-
explain what Revenue Management (RM) is and how it relates to other subject areas
-
describe different approaches to pricing, such as cost based pricing, market based pricing and value based pricing
-
explain the concept of price differentiation and how this relates to revenue management
-
know about the most common RM techniqes
-
apply RM techniques in tourism and experience industries
-
problematise and discuss RM in terms of added value and the effects of RM from different perspectives
-
recognize and reflect upon legal and ethical issues related to revenue management
Examination requirements
Approved compulsory assignments. More information in Canvas at the start of the semester.
Teaching methods
Lectures, seminars and group work. Estimated workload is about 200 hours.
Evaluation
The study programme manager, in consultation with the student representative, decides the method of evaluation and whether the courses will have a midterm- or end of term evaluation, see also the Quality System, section 4.1. Information about evaluation method for the course will be posted on Canvas.
Assessment methods and criteria
4-hour individual written examination with letter grades.
Reduction of Credits
This course’s contents overlap with the following courses. A reduction of credits will occur if one of these courses is taken in addition:
| Course | Reduction of Credits |
|---|---|
| MF-902 – Customer relationships and revenue management | 1.5 |