Åråsen football stadium, 11 December 2019. The battle for a spot in the Norwegian premiere league, Tippeligaen, is underway. Lillestrøm is fighting to retain its place while Start is pushing for promotion.
The outcome will be decided through two promotion matches. The previous game ended with Start winning 2-1 on its home turf. A promising start for Start, but Lillestrøm manages to score a goal just one minute into the second game.
And they kept scoring.
"In the end, Lillestrøm secured a 4-0 lead. With 75 minutes played, it seemed highly unlikely for Start to mount a comeback. But suddenly Start scored a goal, and everything changed. I wanted to study that more closely," explains Gaute Sørensen Schei.
Starting with one goal
He conducted research on the communication during this match from the perspective of the Start players.
"The momentum of the game shifted when Start scored its first goal. According to the players, they could sense uncertainty among their opponents. Whether that was real, cannot be confirmed, but for the Start players it was. It affected the course of the game," says Schei.
In a span of six minutes, Martin Ramsland of Start managed to secure a hat-trick. The final score stood at 4-3 in favour of Lillestrøm, resulting in an aggregate score of 5-5 across both matches.
With a higher number of away goals, Start secured a promotion to the premier league.
Klick here to see Schei's doctoral thesis 'Communication in elite team sports'
An appetite for victory
"You think it's over. Many of the players were looking at the grass. But suddenly we found an appetite for victory. This is the craziest experience ever," Ramsland said to Eurosport after the match.
"Lillestrøm experienced what we call a collective collapse. Negative communication among their players increased, leading to heightened stress. For Start, the opposite happened. But it's also interesting to note that Start did not experience a collapse before, even when facing a 4-0 deficit over a long time," says Schei.
He emphasises that the players’ physical demeanour during critical moments in the game is essential. It's something that can be contagious within the team. Therefore, it's crucial that players are aware of this effect.
"Everyone knows that pivotal moments can occur during a match. Top-level teams must be able to handle that. There are clear strategies for this. It's an ongoing process that requires consistent prioritisation. When the fourth goal was conceded, and all hope was lost, the Start players described how they rallied together," says Schei.
He has previously written about the phenomenon of emotional contagion within a team. He examined how feelings accumulate among players and how emotions can permeate throughout the team.
"You can only control your own thoughts and actions. The way you think and approach your role can be influenced. We have identified specific measures that teams can implement to foster teamwork and prevent collective collapses," says Schei.
These are the recommended measures:
- Establish a strong and constructive team culture.
- Develop shared mental models that are practiced under high-pressure situations.
- Define clear role descriptions that are understood by all involved.
- Foster constructive and positive communication within the team, also when facing challenges and crises.
- Implement constructive strategies for regulation, involving the creation of rules and the development of norms that prevent negative communication. Also devise specific strategies to maintain team unity during difficult periods.
- Ensure players are physically and mentally well-prepared for matches.