UiA’s strategy states that we will increase our contribution of research-based knowledge and artistic forms of expression in society and contribute to an evidence-based public debate. Our six interdisciplinary priority areas provide the direction for how UiA will contribute with knowledge to solve great societal challenges.
Some of our researchers already spend much time on general research dissemination, and a few are recognised disseminators who frequently appear in the regional and national news media. UiA also organises several activities and events to contribute with research-based knowledge to society.
However, dissemination is a task that is undervalued at UiA today, compared to teaching, academic writing, publication of research and artistic development work. A culture that does not recognise dissemination as an integral part of research efforts may prevent other UiA employees from becoming recognised disseminators. There is also potential for strengthening and improving the coordination of our research dissemination activities.
Goal
UiA will increase its dissemination of knowledge to the public, promote enthusiasm for research and artistic development work and build confidence in scientific methods and results.
UiA will build a culture where general research dissemination is a recognised part of the work tasks of academic staff and inspire its researchers to increased participation in the public debate.
UiA will increase the number of researchers who are recognised disseminators in the news media, especially within our interdisciplinary priority areas.
Main measures
- Internal research funds will be allocated in a way that contributes to increased general research dissemination
Responsibility: Faculties/Teacher Education Unit - In their strategy plans, the faculties and the Teacher Education Unit will set their own goals and measures for strengthening the motivation and culture for general research dissemination among researchers
Responsibility: Faculties/Teacher Education Unit - Present UiA’s research and artistic development work on UiA.no based on societal challenges and the interdisciplinary priority areas
Responsibility: Division of Communication - Establish support programmes to develop dissemination experts from UiA, especially within UiA’s interdisciplinary priority areas, through for example training, follow-up and incentives
Responsibility: Division of Communication, rectorate - Offer courses, also digital, within research dissemination with the aim of making UiA’s researchers better communicators in various channels and more confident when engaging with the media and the public
Responsibility: Division of Communication - Increase the use of video and podcast in research dissemination, alone or in cooperation with others, and use social media more strategically in our dissemination efforts
Responsibility: Division of Communication, Media Centre, faculties/Teacher Education Unit - The Division of Communication will prioritise providing dissemination support to research and artistic development work connected to co-creation, UiA’s interdisciplinary priority areas and our priority research centres/SFIs/SFUs/SFFs or equivalent
Responsibility: Division of Communication - Systematise work with the media to promote increased use of UiA’s researchers as experts in relevant matters
Responsibility: Division of Communication, faculties/Teacher Education Unit - Produce multi-media dissemination packages concerning current social issues for use in several channels, at least twice a year
Responsibility: Division of Communication, faculties/Teacher Education Unit, Media Centre - Establish a programme for UiA events for general research dissemination and dialogue with society, where the aim is to strengthen and ensure good coordination of these
Responsibility: Division of Communication, management staff, faculties/Teacher Education Unit - Prepare profiles of UiA researchers for the profile pages on UiA.no and ensure that this information is updated
Responsibility: Division of Communication, faculties/Teacher Education Unit, departments, alle employees - Promote our largest research projects on uia.no
Responsibility: Division of Communication, faculties/Teacher Education Unit - Develop and offer expertise in audiovisual dissemination of larger research projects
Responsibility: Division of Communication, Media Centre - Develop structures, methods and funding strategies for larger audiovisual co-creation projects to disseminate research and artistic development work. The projects must include students, researchers and external partners and target a general audience
Responsibility: Faculties/Teacher Education Unit, Media Centre, Division of Communication - The Natural History Museum and Botanical Garden at UiA will strengthen the dissemination of its knowledge and its collections, and connect these to UiA’s interdisciplinary priority areas
Responsibility: The Natural History Museum and Botanical Garden