Tor Helge Aas

• Kurtmollaiev, Seidali & Aas, Tor Helge (2023). Repurposed: Management Control in Innovation Leadership. In Jensen, Karina R.; Kaudela-Baum, Stephanie & Sheffield, Rob (Ed.), Innovation Leadership in Practice: How Leaders Turn Ideas into Value in a Changing World. Emerald Group Publishing Limited. ISSN 9781837533978. p. 243–257. doi: 10.1108/978-1-83753-396-120231013. Show summary

  On the one hand, there is a long tradition of approaching management control and innovation as opposites that prompt organisational tensions. On the other hand, recent studies have shown that management control may foster innovation and promote innovative behaviour. At the same time, both these perspectives focus on innovation management, and discussions regarding the role of management control in innovation leadership are conspicuously absent from the literature. In this chapter, we analyse how innovation leaders use management control in two service companies. We demonstrate that, in contrast to innovation managers who employ management control systems primarily for planning, monitoring, and evaluation purposes, innovation leaders use management control for advocacy, engagement, and visibility.

• Berntsen, Terje Bernt; Aas, Tor Helge & Hunnes, John Arngrim (2023). Balancing contradictory demands during the transition to a business model portfolio for sustainability. Cogent Business & Management. ISSN 2331-1975. 10(3). doi: 10.1080/23311975.2023.2275364. Full text in Research Archive
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2023). ORGANISING DEVELOPMENT PROCESSES: THE CASE OF PRODUCT-SERVICE SYSTEMS. International Journal of Innovation Management. ISSN 1363-9196. doi: 10.1142/S1363919623500305. Full text in Research Archive
• Altrock, Sophie; Mention, Anne-Laure & Aas, Tor Helge (2023). Being Human in the Digitally Enabled Workplace: Insights From the Robo-Advice Literature. IEEE transactions on engineering management. ISSN 0018-9391. 71, p. 7876–7891. doi: 10.1109/TEM.2023.3291820. Show summary

  The growth in intelligent machines entering the workplace continues to challenge organizations’ digital transformation efforts. Various applications of simple to complex algorithms allow computerized systems to take on and automate an increasing number of tasks previously undertaken by human workers. Robo-advisors (RAs) in the financial sector serve as an excellent example of technological versatility and what is to come. RAs are platforms defined by a set of algorithms that offer wealth management advice online. To understand how human workers are affected by progressively intelligent machines, this article looks at the impact of RAs on human financial advisors. Through a systematic review, we present state of the art literature and examine interactions of human and digital component. Our findings illustrate possible automation scenarios for financial advisors working with RAs, the human value added, and the skills the future workforce will require. We further suggest a future research agenda. This article adds to the digital transformation literature at the intersection of workplace automation, service provision, and human–machine interaction. The aim is to provide and provoke new ideas for successful implementation and use of intelligent machines along with skilled people in a supportive work environment.

• Aas, Tor Helge; Hydle, Katja Maria & Smiljic, Sanja (2023). Platform-based Digital Servitization: Business Models and the Role of Platforms. In Bitran, Iain; Bitetti, Leandro; Conn, Steffen; Fishburn, Jessica; Huizingh, Eelko; Ritala, Paavo; Torkelli, Marko & Yang, Jialei (Ed.), Innovation and Circular Economy, Proceedings of XXXIV ISPIM Innovation Conference, held in Ljubljana, Slovenia on 04 June to 07 June 2023. ISPIM Lappeenranta University of Technology Press. ISSN 978‐952‐65069‐3‐7. Show summary

  An increasing number of manufacturing firms use digital platforms to enable and accelerate the shift from delivering physical products to delivering a mix of products and services. This shift is often referred to as platform-based digital servitization. The relationship between a servitized manufacturer’s business model and the role of digital platforms has received limited attention from researchers. This paper addresses this gap by conducting a comparative case study where two cases with opposing characteristics are contrasted and compared. The findings suggest that the role of digital platforms in the context of platform-based digital servitization is contingent upon whether the manufacturing firms in the ecosystem choose performance- based business models or not. The findings provide considerable assistance and guidance to platform managers searching for ways to use digital platforms in the context of servitization.

• Smiljic, Sanja; Aas, Tor Helge & Mention, Anne-Laure (2022). To join or not to join? Insights from coopetitive RD&I projects. R&D Management. ISSN 0033-6807. p. 1–19. doi: 10.1111/radm.12560. Full text in Research Archive
• Rubin, Tzameret H. & Aas, Tor Helge (2022). Exploring InsurTech Corporate Accelerators’ Operations: Evidence from Lloyd’s Lab, The XXXIII ISPIM Innovation Conference "Innovating in a Digital World". ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-694-8.
• Altrock, Sophie; Mention, Anne-Laure & Aas, Tor Helge (2022). Exploring Human Replacement: A Literature Review on Robo-Advice, The XXXIII ISPIM Innovation Conference "Innovating in a Digital World". ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-694-8.
• Smiljic, Sanja; Aas, Tor Helge & Mention, Anne-Laure (2022). Coopetitive tensions across project phases: A paradox perspective. Industrial Marketing Management. ISSN 0019-8501. 105, p. 388–403. doi: 10.1016/j.indmarman.2022.06.017. Full text in Research Archive Show summary

  Coopetition is a paradoxical phenomenon that encapsulates the dynamic interplay between cooperation and competition. Management of tensions, inherent in coopetitive relationships, is a success factor for this type of collaboration. Previous research has extensively examined management of tensions in the implementation phase of coopetitive innovation projects but has paid little attention to the dynamics of these tensions across different project phases. This gap is disconcerting since the innovation management literature recognizes the fuzziness and uncertainty of the pre-project phase as critical to the continuity of an innovation project. We argue that differences between project phases are likely to affect tensions, and qualitatively investigate their nature and management in the pre-project and implementation phases. The findings indicate that companies in mature industries often experience strong intra-organizational tensions during the pre-project phase due to performing and organizing paradoxes. These tensions may harm companies' participation in projects and need to be handled by a working-through strategy at the company level. In contrast, inter-organizational tensions are identified as the dominant type of tensions during the project implementation phase due to performing, organizing and learning paradoxes. Inter-organizational tensions need to be addressed by working-through strategy, splitting-and-integration strategy or a combination of the two strategies, respectively.

• Rubin, Tzameret H.; Aas, Tor Helge & Williams, Jackie (2022). Big data and data ownership rights: The case of car insurance. The Journal of Information Technology Teaching Cases (JITTC). ISSN 2043-8869. doi: 10.1177/20438869221096859. Full text in Research Archive
• Hydle, Katja Maria; Hellström, Magnus Mikael; Aas, Tor Helge & Breunig, Karl Joachim (2022). Entrepreneuring practices: interconnected bundles for digital servitization. In Thompson, Neil Aaron; Byrne, Orla; Jenkins, Anna & Teague, Bruce T. (Ed.), Research Handbook on Entrepreneurship as Practice. Edward Elgar Publishing. ISSN 9781788976824. p. 298–313. doi: 10.4337/9781788976831.00027. Show summary

  The existing corporate entrepenurship (CE) literature is based on the understanding that CE rests on social ontological individualism, claiming that social life is an aggregate of individuals' actions. To further enhance our knowledge of CE activities as a social phenomena, this chapter uses practice theory to uncover the interrelated activities of CE practitioners. We study CE practices in the context of servitization, through the entrepreneurial practices formed when manufacturers move from products to services. Our empirical material is gathered from five manufacturing firms in Norway within an industrial cluster of suppliers to the energy and maritime sectors. We identify four interrelated entrepreneuring practices: prospecting the ecosystem; developing the new service-oriented business venture; transforming the organization; and establishing the new service-oriented business venture. We use practice theory empirically to describe the dynamics related to practice-arrangement bundles. Finally, we contribute to CE theory by exposing the four emergent CE bundles and the ways different types of practitioners were involved in the practice-arrangement bundles we identified.

• Alaassar, Ahmad; Mention, Anne-Laure & Aas, Tor Helge (2022). Facilitating innovation in FinTech: a review and research agenda. Review of Managerial Science. ISSN 1863-6683. doi: 10.1007/s11846-022-00531-x. Full text in Research Archive Show summary

  The purpose of this paper is to carry out content analyses on the existing literature to investigate the knowledge state of innovation facilitators adopted to promote financial innovation. In total, 56 papers were analysed using the NVivo software package. Three categories of innovation facilitators emerged from the literature capturing the perspective of regulators, incumbents and new entrants. Each identified instrument is defined and its processes and implications described. Many initiatives were led by regulators, revealing a regulatory strategy change from risk-based to opportunity-based regulation, with regulatory sandboxes being the most commonly adopted instrument. Incumbent-led innovation facilitators were also identified and typically took the form of corporate incubation models, co-working spaces, venture funds and innovation platforms to support financial institutions with partnerships, acquisitions or self-development. Lastly, the literature review revealed innovator-led instruments to support start-ups with raising capital. Based on our results, we discuss several important observations and propose avenues for future research capturing each of the identified perspectives. This paper contributes to incubation research and the financial innovation and FinTech literature streams.

• Kristiansen, Marius & Aas, Tor Helge (2021). Ecosystem acceptance of digital servitization: How does a new smart service gain legitimacy? In Bitran, I. & Conn, S. (Ed.), Proceedings of the ISPIM Connects Valencia Conference . ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-691-7.
• Matzner, Martin; Pauli, Tobias; Marx, Emanuel; Anke, Jürgen; Poeppelbuss, Jens & Fielt, Erwin [Show all 14 contributors for this article] (2021). Transitioning to Platform-based Services and Business Models in a B2B Environment. Journal of Service Management Research (SMR). ISSN 2511-8676. 5(3), p. 143–162. doi: 10.15358/2511-8676-2021-3-143. Full text in Research Archive
• Hydle, Katja Maria; Hellström, Magnus Mikael; Aas, Tor Helge & Breunig, Karl Joachim (2021). Digital Servitization: Strategies for Handling Customization and Customer Interaction. In Kohtamaki, Marko; Baines, Tim; Rabetino, Rodrigo; Bigdeli, Ali; Kowalkowski, Christian; Oliva, Rogelio & Parida, Vinit (Ed.), The Palgrave Handbook of Servitization. Palgrave Macmillan. ISSN 978-3-030-75770-0. p. 355–372. doi: 10.1007/978-3-030-75771-7_23. Full text in Research Archive Show summary

  This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.

• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2021). Product-Service Systems in the Digital Era: Deconstructing Servitisation Business Model Typologies. In Kohtamaki, Marko; Baines, Tim; Rabetino, Rodrigo; Bigdeli, Ali; Kowalkowski, Christian; Oliva, Rogelio & Parida, Vinit (Ed.), The Palgrave Handbook of Servitization. Palgrave Macmillan. ISSN 978-3-030-75770-0. p. 73–87. doi: 10.1007/978-3-030-75771-7_5. Full text in Research Archive Show summary

  The identification of business model typologies of servitised firms is part of a long research tradition. However, the relevance of many existing typologies in the contemporary context, in which digitalisation is central to business model innovation, may be questioned. Thus, in this chapter, we revisit the existing literature and continue the conceptual discussion about the categorisation of product-service system business models. We propose a conceptual product-service system business model framework with three independent continuums: the degrees of ownership retention, results-orientedness and smartness. Based on this framework, we derive a new product-service system business model typology with eight categories that extends and bridges previous typologies in significant ways. The proposed framework is intended to serve as a sensitising concept for further research and the implementation of servitisation strategies in practice.

• Alaassar, Ahmad Sami Mahmoud; Mention, Anne-Laure & Aas, Tor Helge (2021). Ecosystem dynamics: exploring the interplay within fintech entrepreneurial ecosystems. Small Business Economics. ISSN 0921-898X. doi: 10.1007/s11187-021-00505-5. Full text in Research Archive
• Aas, Tor Helge (2021). Opening Up the Service Innovation Process Towards Ordinary Employees in Large Service Firms. In Mention, Anne-Laure & Aas, Tor Helge (Ed.), Managing Open Service Innovation. World Scientific. ISSN 978-981-123-448-4. p. 187–207. doi: 10.1142/9789811234491_0009. Show summary

  Most research on how the intellectual resources needed to succeed with innovation are managed has focused on the management of external intellectual resources in open innovation processes, whereas the management of the intellectual resources that ordinary employees possess has not received the same attention. This chapter addresses this literature gap by exploring employee involvement in service innovation processes qualitatively. This is done by following and observing the implementation of a project aiming to increase a large service firm’s innovativeness through higher and more focused employee involvement. Our findings suggest that successful implementation of employee involvement in this context is associated with the support of managers at all levels, the establishment of arenas where employees can collaborate, the establishment of a transparent system for screening and selection of ideas, and the existence of professional innovation management employees that are able to facilitate and lead the development of ideas.

• Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen; Nordgård, Daniel & Wästlund, Erik (2021). Outbound Open Innovation in Tourism: Lessons from an Innovation Project in Norway. In Mention, Anne-Laure & Aas, Tor Helge (Ed.), Managing Open Service Innovation. World Scientific. ISSN 978-981-123-448-4. p. 167–185. doi: 10.1142/9789811234491_0008. Show summary

  The concept of open innovation was introduced by Henry Chesbrough in 2003 and refers to firms’ use of inflows and outflows of knowledge to improve innovation processes. The concept has received considerable scholarly attention, but most research has focused on how manufacturing firms can manage inflows of knowledge during their product innovation processes. How outflows of knowledge can be managed by service firms during their innovation processes has until now not received the same scholarly attention. In this chapter, we therefore aim to contribute in filling this knowledge gap by observing an innovation project in tourism during its implementation. The findings suggested that tourism firms reveal different types of knowledge to other tourism firms in non-pecuniary outbound open innovation processes. In this case the knowledge was revealed in joint workshops where several firms participated and in bi-lateral meetings between two firms, and sometimes the knowledge was transferred via consultants or researchers that acted as “knowledge mediators". The findings also suggested that tourism firms decided to reveal knowledge to other firms to improve their image, increase the market size and to sharpen up their own business. Implications for management as well as the need for further research are discussed in the chapter.

• Aas, Tor Helge; Mention, Anne-Laure & Lee, Christina (2021). Open Service Innovation: A Systematic Literature Review. In Mention, Anne-Laure & Aas, Tor Helge (Ed.), Managing Open Service Innovation. World Scientific. ISSN 978-981-123-448-4. p. 17–42. doi: 10.1142/9789811234491_0002.
• Alaassar, Ahmad; Mention, Anne-Laure & Aas, Tor Helge (2021). Exploring a new incubation model for FinTechs: Regulatory sandboxes. Technovation. ISSN 0166-4972. 103. doi: 10.1016/j.technovation.2021.102237. Full text in Research Archive
• Hydle, Katja Maria; Hanseth, Ole; Aanestad, Margunn & Aas, Tor Helge (2021). Digital Transformation through Collaborative Platformization: A Study of Incumbent-Entrepreneur Relations. Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS). ISSN 1530-1605. p. 5831–5840. doi: 10.24251/HICSS.2021.707.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2020). Service-oriented business models in manufacturing in the digital era: Toward a new taxonomy. International Journal of Innovation Management. ISSN 1363-9196. 24(8). doi: 10.1142/S1363919620400022. Show summary

  A stream of servitisation research has focused on the construction of taxonomies and typologies of product–service system business models (BMs). However, their relevance in the context of increased utilisation of digital technologies may be questioned. Thus, the purpose of this paper is to empirically revisit the existing product–service system BM taxonomies to explore the following research question: How can the BMs of servitised manufacturing firms be categorised in the digital era? The question is addressed through an embedded case study of five servitised firms. We found that the firms’ BMs varied with regard to the degree of the suppliers’ ownership of delivered products, degree of smartness of the services provided and degree of performance orientation of contracts. Based on these findings, we derived a new product–service system BM taxonomy with eight categories, presented in a 2 × 2 × 2 matrix, that significantly extends earlier taxonomies.

• Alaassar, Ahmad; Mention, Anne-Laure & Aas, Tor Helge (2020). Exploring how social interactions influence regulators and innovators: The case of regulatory sandboxes. Technological Forecasting and Social Change. ISSN 0040-1625. 160. doi: 10.1016/j.techfore.2020.120257. Full text in Research Archive
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2020). Service-oriented Business Models in manufacturing in the Digital Era: Toward a New Typology. In Bitrain, Iain; Conn, Steffen; Gernreich, Chris; Heber, Michelle; Huizingh, K.R.E.; Kokshagina, Olga; Torkkeli, Marko & Tynnhammar, Marcus (Ed.), Proceedings of the 2020 ISPIM Innovation Conference (Virtual) Event : Innovating in Times of Crisis. ISPIM Lappeenranta University of Technology Press. ISSN 9789523354661. Show summary

  A stream of servitization research has focused on identifying typologies of product-service system business models. However, their relevance may be questioned in a context with increased utilization of digital technologies. Thus, the purpose of this paper is to empirically revisit existing product-service system business model typologies by raising the following research question: How can business models of servitized manufacturing firms be categorized in the digital era? This question is addressed through a qualitative multiple case study of five servitized firms. Data was collected through semi structured in-depth interviews with a total of 66 key-employees, and through participation in 26 workshops and discussion meetings with the firms. Based on our empirical findings we derived a new product-service system business model typology with 8 different categories presented in a 2x2x2 matrix.

• Högberg, Johan; Wästlund, Erik; Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen & Nordgård, Daniel (2020). Herding the Hordes: Using Location-Based Services and Mobile Messaging to Affect Visitor Behavior. Journal of Hospitality & Tourism Research. ISSN 1096-3480. 44(5), p. 870–878. doi: 10.1177/1096348020912449. Show summary

  This study investigates modes of moving visitors in a tourist location using a locationbased service. Two field experiments were conducted at a zoo using real visitors as participants and behavior-based dependent variables. Experiment 1 included 2,618 visitors and investigated whether the amount of rewards, in the form of free spins on a wheel of fortune, would affect the choice to move to this wheel and claim the offered rewards. The choice of using this offer was used as a dependent variable. Experiment 2 included 970 visitors and investigated whether labelling participants with a fitting trait led them to move to a certain location. Geographical data using iBeacon logging was used as the dependent variable. Using chi-square tests for independence, we causally show that both the reward and the label had a positive and significant effect on moving the visitors to the targeted location.

• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2019). Understanding Innovation in Digital Product-Service Ecosystems – A Business Model Perspective. In Narvaiza, Lorea; Opazo, Marco; Campos, Tontxu & Vendrell-Herrero, Ferran (Ed.), Proceedings of the 8th International Conference on Business Servitization (ICBS 2019 - San Sebastian). University of Deusto. ISSN 978-84-120643-4-6. p. 235–240. doi: https:/doi.org/10.3926/serv2019.
• Hydle, Katja Maria; Breunig, Karl Joachim; Aas, Tor Helge & Hellström, Magnus Mikael (2019). Digitally enabled servitization strategy in manufacturing firms. In Schiuma, Giovanni; Demartini, Paola & Yan, Min-Ren (Ed.), Knowledge ecosystems and growth. Institute of Knowledge Asset Management (IKAM). ISSN 978-88-96687-12-3. p. 16–29.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2019). Managing Innovation Processes: The Case of Integrated Product-Service Systems, Proceedings of the XXX ISPIM Innovation Conference. ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-351-0. Show summary

  Most research on the management of innovation processes has focused on either new product development or new service development, while the development of new integrated product-service systems has received limited attention. This paper addresses this literature gap by exploring qualitatively how new integrated product-service systems are developed in five firms. The findings demonstrated that there is not one specific process that is implemented and used in all new product-service system development initiatives. Instead the characteristics and the management of the new productservice system development processes were found to be contingent upon both the type of services (smart digital services vs. traditional services) and the business model (product-oriented services vs. result-oriented services). These findings provide considerable guidance to managers searching for ways to manage the processes of developing new product-service systems. Further research is needed to verify if the same contingencies are found in other types of organization

• Hydle, Katja Maria; Hellström, Magnus Mikael; Aas, Tor Helge & Breunig, Karl Joachim (2018). Strategizing for servitization: From products to innovating in services , Proceedings of ISPIM Connects Fukuoka 2018. ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-221-6.
• Aas, Tor Helge; Breunig, Karl Joachim; Hydle, Katja Maria & Hellström, Magnus Mikael (2018). Stages in transforming product- to service-oriented business models , Proceedings of ISPIM Connects Fukuoka 2018. ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-221-6.
• Aas, Tor Helge; Kvåle, Tone & Tørressen, Karoline Lønning (2018). Inbound open innovation practices: The forgotten case of process innovation, Proceedings of ISPIM Connects Fukuoka 2018. ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-221-6.
• Aas, Tor Helge & Alaassar, Ahmad (2018). The Impact of Visual Performance Management on Decision-making in the Entrepreneurial Process. International Journal of Innovation Management. ISSN 1363-9196. 22(5). doi: 10.1142/S1363919618400029.
• Hjemdahl, Kirsti Mathiesen & Aas, Tor Helge (2018). Doing research on, for and with tourism organizations during innovation processes. In Ren, Carina; Johannesson, Thor & van der Duim, René (Ed.), Co-creating tourism research: Towards collaborative ways of knowing. Routledge. ISSN 978-1-138-22819-1. p. 111–130. doi: 10.4324/9781315393223-8.
• Aas, Tor Helge & Alaassar, Ahmad (2017). The Impact of Visualisation on Decision-making in Entrepreneurial Processes. In Bitran, I.; Conn, S.; Huizingh, K.R.E.; Kokshagina, O.; Torkkeli, M. & Tynnhammar, M. (Ed.), Proceedings of the ISPIM Innovation Summit 2017 (Melbourne). ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-083-0.
• Aas, Tor Helge (2017). Managing New Service Development Processes: The Case of Experiential Services, XXVIII ISPIM Conference Proceedings. ISPIM Lappeenranta University of Technology Press. ISSN 978-952-335-021-2.
• Aas, Tor Helge & Breunig, Karl Joachim (2017). Innovation Capabilities: Affirming an Oxymoron? From the Editors. Journal of Entrepreneurship, Management and Innovation (JEMI). ISSN 2299-7075. 13(1), p. 3–6. Full text in Research Archive
• Aas, Tor Helge & Breunig, Karl Joachim (2017). Conceptualizing Innovation Capabilities: a Contingency Perspective. Journal of Entrepreneurship, Management and Innovation (JEMI). ISSN 2299-7075. 13(1), p. 7–24. doi: 10.7341/20171311. Full text in Research Archive
• Aas, Tor Helge & Breunig, Karl Joachim (2017). Innovation capabilities: What are their characteristics and how can they be conceptualized? Proceedings IFKAD.... ISSN 2280-787X. Full text in Research Archive
• Aas, Tor Helge; Breunig, Karl Joachim & Hydle, Katja Maria (2017). Exploring New Service Portfolio Management. International Journal of Innovation Management. ISSN 1363-9196. 21(6), p. 1–31. doi: 10.1142/S136391961750044X. Full text in Research Archive
• Hydle, Katja Maria; Aas, Tor Helge & Breunig, Karl Joachim (2016). Towards a framework for new service development practices. Journal of Innovation Management. ISSN 2183-0606. 4(4), p. 55–67. doi: 10.24840/2183-0606_004.004_0005. Full text in Research Archive
• Aas, Tor Helge & Jørgensen, Geir (2016). Business models for new experiential services. In Johnsen, Hans Christian Garman; Hauge, Elisabeth S.; Magnussen, May-Linda & Ennals, Richard (Ed.), Applied social science research in a regional knowledge system. Routledge. ISSN 978-1-4724-8782-7. p. 252–266.

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• Mention, Anne-Laure & Aas, Tor Helge (2021). Managing Open Service Innovation. World Scientific. ISBN 978-981-123-448-4. 233 p.

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• Berntsen, Terje; Aas, Tor Helge & Hunnes, John Arngrim (2022). Managing the Transition from a Conventional Business Model to a Portfolio with Sustainable Business Models.
• Aas, Tor Helge (2022). Digital innovasjon - hva og hvordan?
• Aas, Tor Helge (2022). Tjenesteinnovasjon - en kort introduksjon.
• Aas, Tor Helge (2022). Bærekraftig innovasjon - strategier.
• Aas, Tor Helge & Mention, Anne-Laure (2021). Managing Open Service Innovation: An Introduction. In Mention, Anne-Laure & Aas, Tor Helge (Ed.), Managing Open Service Innovation. World Scientific. ISSN 978-981-123-448-4. p. 1–15. doi: 10.1142/9789811234491_0001.
• Aas, Tor Helge (2021). Forretningsmodeller i en digital tid.
• Aas, Tor Helge (2021). Strategisk innovasjonsledelse.
• Hydle, Katja Maria; Hanseth, Ole; Aanestad, Margunn & Aas, Tor Helge (2021). Digital Transformation through Collaborative Platformization: A Study of Incumbent-Entrepreneur Relations.
• Aas, Tor Helge & Hydle, Katja Maria (2020). The oil and gas industry case.
• Hydle, Katja Maria & Aas, Tor Helge (2020). Collaborating for Digital Transformation: Interfirm Changes for Platform Development between an Entrepreneurial and an Incumbent Firm .
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2020). Servation: Avsluttende prosjektpresentasjon, NYMO, mai 2020 .
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2020). Servation: Avsluttende prosjektpresentasjon MHWirth, mai 2020 .
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2020). Servation: Avsluttende prosjektpresentasjon Mandals, mai 2020 .
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2020). Servation: Avsluttende prosjektpresentasjon, mai 2020.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2020). Fra produkt- til tjenestefokus.
• Aas, Tor Helge (2020). Hvilke kapabiliteter trenger organisasjoner for å lykkes med digitalisering?
• Aas, Tor Helge (2020). Innovation Management: A (very) short introduction.
• Hydle, Katja Maria; Aas, Tor Helge; Breunig, Karl Joachim & Hellström, Magnus Mikael (2019). Intrapreneuring for servitization.
• Hydle, Katja Maria; Aas, Tor Helge; Breunig, Karl Joachim & Hellström, Magnus Mikael (2019). Digitally mediated organizing: Sociomateriality at work for servitization.
• Hydle, Katja Maria; Aas, Tor Helge; Breunig, Karl Joachim & Hellström, Magnus Mikael (2019). Organizing for ecosystems.
• Hellström, Magnus Mikael; Aas, Tor Helge & Hydle, Katja Maria (2019). Tjenestefisering og strategisk transformasjon.
• Hellström, Magnus Mikael; Aas, Tor Helge & Hydle, Katja Maria (2019). Tjenestefisering og strategisk transformasjon.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2019). Understanding Innovation in Digital Product-Service Ecosystems – A Business Model Perspective.
• Alaassar, Ahmad; Mention, Anne-Laure & Aas, Tor Helge (2019). Exploring how Interactions Enable Innovation and Regulation: the case of Regulatory Sandboxes. Show summary

  Regulatory sandboxes guide FinTech firms through regulatory frameworks and hence constitute a prominent mechanism to enable innovative and entrepreneurial activities in the financial services industry. This paper explores how interactions that occur within regulatory sandboxes influence practices of regulators and regulatees, using the theoretical lens of institutional theory and social capital theory. To achieve this, an exploratory approach is adopted using data collected from 13 semi-structured interviews. Findings show that regulator-regulatee interactions influence regulatory knowledge and risk management capabilities, legitimacy and conformity with regulatory frameworks for sandbox participants. Findings also indicate that regulators become knowledgeable of novel technologies and have early access to innovative solutions that are designed to comply with regulatory systems. This research contributes to extant literature on incubation model breakthroughs.

• Smiljic, Sanja; Aas, Tor Helge & Mention, Anne-Laure (2019). Partner selection in research-intensive coopetitive innovation projects:Evidence from mature industries.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2019). Managing Digital Innovation Processes: The Case of Integrated Product-Service Systems.
• Aas, Tor Helge (2019). New digital business models: The case of servitization.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2019). Interaksjonsarena for SERVATION prosjektet .
• Aas, Tor Helge (2019). “Forske med og ikke på” – kan begge parter ha nytte av dette? .
• Aas, Tor Helge (2019). New digital business models.
• Aas, Tor Helge & Hellström, Magnus Mikael (2019). New digital business models: The case of servitization.
• Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen; Högberg, J.; Nordgård, Daniel; Ramberg, M.O. & Wästlund, Erik (2019). Contextualizing mobile advertisement using location based services: A field experiment. .
• Aas, Tor Helge; Breunig, Karl Joachim; Hydle, Katja Maria & Hellström, Magnus Mikael (2018). Stages in transforming product- to service-oriented business models.
• Hydle, Katja Maria; Hellström, Magnus Mikael; Aas, Tor Helge & Breunig, Karl Joachim (2018). Strategizing for servitization: From products to innovating in services.
• Hydle, Katja Maria; Aas, Tor Helge; Breunig, Karl Joachim & Hellström, Magnus Mikael (2018). Digitization for servitization: Embodied sociomaterial practices.
• Wästlund, Erik; Aas, Tor Helge; Hjemdahl, Kirsti Mathiesen & Nordgård, Daniel (2018). Real time experience design: using mobile messaging to affect visitor behaviour.
• Hjemdahl, Kirsti Mathiesen; Aas, Tor Helge; Wästlund, Erik & Nordgård, Daniel (2018). Digital technology implementations within cultural and creative sector.
• Hjemdahl, Kirsti Mathiesen; Nordgård, Daniel; Wästlund, Erik & Aas, Tor Helge (2018). How to algorithm and curate “the ultimate experience”?
• Aas, Tor Helge & Hydle, Katja Maria (2018). Tjenestefisering og strategisk transformasjon - Mandals.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2018). Tjenestefisering og strategisk transformasjon - NorSap.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2018). Tjenestefisering og strategisk transformasjon - MacGregor.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2018). Tjenestefisering og strategisk transformasjon - MHWirth.
• Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael & Hydle, Katja Maria (2018). Tjenestefisering og strategisk transformasjon.
• Aas, Tor Helge; Kvåle, Tone & Tørresen, Karoline (2018). Inbound open innovation practices: The forgotten case of process innovation.
• Aas, Tor Helge (2018). Innovasjonsledelse - En innføring.
• Aas, Tor Helge (2018). Fra produktorienterte til digitale tjenesteorienterte forretningsmodeller.
• Aas, Tor Helge (2018). Tjenestefisering - Hva er det?
• Aas, Tor Helge (2018). Visualisering av data og virksomhetsstyring.
• Aas, Tor Helge & Alaassar, Ahmad (2017). The Impact of Visualisation on Decision-making in Entrepreneurial Processes.
• Aas, Tor Helge & Breunig, Karl Joachim (2017). Innovation capabilities: What are their characteristics and how can they be conceptualized?
• Aas, Tor Helge (2017). Managing New Service Development Processes: The Case of Experiential Services.
• Aas, Tor Helge (2017). Delingsøkonomien: En mulighet eller trussel?
• Aas, Tor Helge (2016). Innovasjonsstrategi.
• Hellström, Magnus Mikael; Aas, Tor Helge; Breunig, Karl Joachim & Hydle, Katja Maria (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport Fenner Mandals. GCE Node.
• Hydle, Katja Maria; Breunig, Karl Joachim; Aas, Tor Helge & Hellström, Magnus Mikael (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport Nymo. GCE Node.
• Breunig, Karl Joachim; Hydle, Katja Maria; Hellström, Magnus Mikael & Aas, Tor Helge (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport MacGregor. GCE Node.
• Aas, Tor Helge; Hellström, Magnus Mikael; Hydle, Katja Maria & Breunig, Karl Joachim (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport MHWirth. GCE Node.

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