Prince Baah-Peprah

Lecturer

Department of Strategy and Management

Email: prince.baah-peprah@uia.no
Phone: +47 38142577
Mobile phone: +4747155962

Office 9I2 57 (Universitetsveien 19, 4630 Kristiansand, Norway)

Research groups

Crowdfunding research centre

Areas of responsibility

Prince Baah-Peprah is an Assistant Professor of Entrepreneurship at the School of Business and Law at the University of Agder. He holds a doctor’s degree in International Business with specialization in entrepreneurial finance and has a Masters in International Business Management from the University of Agder and a Bachelor's degree in Accounting and Finance.

His research is related to crowdfunding marketing startegies, investor behavior, entrepreneurs' adoption and ethical issues in crowdfunding. Baah-Peprah is a member of the UiA Crowdfunding Reserach Center and teaches variety of courses in Entrepreneurship and Crowdfunding and supervises theses in different fields.

Baah-Peprah has contributed a book chapter in 'Advances in crowdfunding: research and practice' and has published in journals such as, International Journal of Big Data Management and Baltic Journal of Management.

Research

Crowdfunding

Entrepreneurship

Academic interests

My research interests lie in marketing strategies in crowdfunding, investors behavior in crowdfunding and ethical issues in crowdfunding. Based on my background in management, accounting, and finance, I have previously researched entrepreneurial financing and private equity investment in emerging markets.

Selected publications

Baah-Peprah, P. (2023), "Explaining reward crowdfunding backers' intentions and behavior", Baltic Journal of Management, Vol. 18 No. 2, pp. 262-281. https://doi.org/10.1108/BJM-07-2022-0268

Baah-Peprah, Prince; Shneor, Rotem (2021). A Trust-Based Crowdfunding Campaign Marketing Framework: Theoretical Underpinnings and Big-Data Analytics Practice. International Journal of Big Data Management (IJBDM) . ISSN: 2631-8679. 2 (1). s 1 - 24. doi: 10.1504 / IJBDM.2022.119453.

Chao, Emmanuel; Serwaah, Priscilla; Baah-Peprah, Prince; Shneor, Rotem (2020). Crowdfunding in Africa: Opportunities and Challenges. Advances in Crowdfunding: Research and Practice . ISBN: 978-3-030-46309-0. Palgrave Macmillan . 14. pp. 319 - 339.

Global Covid-19 FinTech Market and Impact Resilience Study (WIP) (with Cambridge Center for Alternative Finance, University of Cambridge)

Tuition

Thesis supervision (2022 Marketring and Business Admintration students)

Thesis supervision (2023 Marketring and Business Admintration students)

Entreprenuership

Crowdfudning laboratory

Short biography

Ph.D. Research Fellow: School of Business and Law, University of Agder, Norway

Research Assistant: Cambridge Center for Alternative Finace, University of Cambridge, UK

Baah-Peprah, Prince; Shneor, Rotem & Munim, Ziaul Haque (2024). “In this together”: on the antecedents and implications of crowdfunding community identification and trust. Venture Capital : an International Journal of Entrepreneurial Finance. ISSN 1369-1066. p. 1–31. doi: 10.1080/13691066.2024.2310232. Full text in Research Archive
Baah-Peprah, Prince (2023). Explaining reward crowdfunding backers' intentions and behavior. Baltic Journal of Management. ISSN 1746-5265. 18(2), p. 262–281. doi: 10.1108/BJM-07-2022-0268. Full text in Research Archive Show summary
Purpose Earlier research into crowdfunding adoption has drawn on social psychology, trust, signaling and well-being theories. Despite its wide appeal and use, the technology acceptance model (TAM) has received little attention in terms of explaining the adoption of crowdfunding platforms. The current study examines the applicability of two versions of this framework: the original TAM1 and the extended TAM2 frameworks. Design/methodology/approach Data were collected through a survey distributed to the users of Finland's leading reward crowdfunding website, Mesenaatti, who have backed crowdfunding campaigns previously. The authors employed structural equation modelling (SEM–lavaan package) and conducted a series of quality tests to alleviate concerns with certain biases. Findings Analyses of 556 observations exhibit support for all hypotheses underlying both TAM frameworks, with two exceptions. Contrary to expectations, voluntariness does not moderate the effect of subjective norms on contribution intentions, and the effect of perceived ease-of-use is primarily mediated by perceived usefulness, rather than directly influencing intentions. Originality/value First, the study extends the generalizability of TAM to the context of crowdfunding and with respect to financial contribution behavior. Second, it shows that backers' perceptions of platform usefulness and ease-of-use are important antecedents of crowdfunding contribution behavior, and that the former exerts greater influence than the latter. Third, it further clarifies the influences of relevant antecedents of crowdfunding backers' contribution intentions and behaviors. Specifically, the authors show that experience only weakly moderates the influence of subjective norms on contribution intentions, and voluntariness does not moderate this association. The authors discuss explanations for these findings and their implications for research and practice.
Baah-Peprah, Prince & Shneor, Rotem (2021). A Trust-Based Crowdfunding Campaign Marketing Framework: Theoretical Underpinnings and Big-Data Analytics Practice. International Journal of Big Data Management (IJBDM). ISSN 2631-8679. 2(1), p. 1–24. doi: 10.1504/IJBDM.2022.119453. Full text in Research Archive
Chao, Emmanuel; Serwaah, Priscilla; Baah-Peprah, Prince & Shneor, Rotem (2020). Crowdfunding in Africa: Opportunities and Challenges. In Shneor, Rotem; Zhao, Liang & Flåten, Bjørn-Tore (Ed.), Advances in Crowdfunding: Research and Practice. Palgrave Macmillan. ISSN 978-3-030-46309-0. p. 319–339. doi: 10.1007/978-3-030-46309-0_14. Full text in Research Archive

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Baah-Peprah, Prince; Anokye Nyarko, Samuel; Naatu, Felicia & Flåten, Bjørn-Tore (2024). Electronic taxation, trust in government, and the adoption of fintech: The case of mobile money in Ghana.
Baah-Peprah, Prince; Shneor, Rotem & Munim, Ziaul Haque (2022). The Roles of Community Identification and Trust in Crowdfunding Information-Sharing Attitudes, Intentions, and Behaviors.
Baah-Peprah, Prince; Shneor, Rotem & Munim, Ziaul Haque (2022). Explaining Reward Crowdfunding Backers’ Intentions and Behavior.
Shneor, Rotem; Wenzlaff, Karsten; Boyko, Konstantin; Baah-Peprah, Prince; Odorovic, Ana & Okhrimenko, Olga (2024). European Crowdfunding Market Report 2023. Universitetet i Agder - Crowdfunding Forskning Senter. ISSN 978-82-693153-2-5. Full text in Research Archive
Baah-Peprah, Prince (2023). Essays on Crowdfunding Adoption and Behavior. Universitetet i Agder. ISSN 978-82-8427-122-4. Full text in Research Archive

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Published Apr. 16, 2024 11:40 AM