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Kerttu Pauliina Kettunen

Associate Professor
Department of Strategy and Management
Phone
+47 38141126
Mobile phone
+358443044781

Areas of responsibility

Kerttu Kettunen (DSc, University of Oulu) works as an Associate Professor at Department of Management at the University of Agder School of Business and Law.

Kerttu Kettunen's research lies in the intersection of organization theory and marketing studies. She is experienced in institutional theory and historical organization studies and has applied qualitative research methods, such as case studies and ethnographic research methods to the study of institutionalization processes at micro, meso and macro levels.

Currently, Kerttu is studying how perceptions of corporate brand, reputation, status, and legitimacy are being formed by organization's stakeholders in social media communities. 

She is also the study programme manager of the Bachelor's Programme in Marketing and Management and Bachelor's Programme in Business Administration. 

Research

Kerttu Kettunen has studied the history of management education and international accreditation projects at business schools. Her latest research interests include business school competition, status, reputation, and branding. She has published her research in the Academy of Management Learning and Education, Journal of Managment Inquiry, Management & Organizational History, Tertiary Education and Management, and Journal of Management Development.

Academic interests

Business schools, competition, management education, institutional theory, international accreditations, organization studies, study programs in business and management

Selected publications

Ojansivu, I., Kettunen, K., Alajoutsijärvi, K. (2021). At the temporary-permanent interface: Overcoming knowledge boundaries with boundary objects. Scandinavian Journal of Management. 

Alajoutsijärvi, K., Kettunen, K. & Sohlo, S. (2018). Shaking the status quo: Business accreditation and positional competition. Academy of Management Learning and Education.

Juusola, K., Kettunen, K. & Alajoutsjärvi, K. (2015). Accelerating the Americanization of Management Education: Five Responses From Business Schools. Journal of Management Inquiry. 

 

Tuition

Kerttu has taught a bachelor program course MF206 Multimedia marketing and communications in 2020 and 2022. She is the study program manager of the Bachelor's Program in Marketing and Management, and Bachelor's Program in Business Administration. 

Short biography

Kerttu Kettunen has worked actively in the area of international business accreditations, primarily AACSB. During 2011-2013, she worked as Accreditation Manager at Oulu Business School, University of Oulu (accredited since 2013). During 2014-2020, Kerttu worked as the manager of AACSB accreditation project and Head of Faculty Development at Turku School of Economics, University of Turku (accredited since 2019).

Publications

  • Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina & Kettunen, Kerttu Pauliina (2022). Business Schools in Their Ideological Prison: Why Sustainability Challenge Is Our Next Legitimacy Crisis. In Örtenblad, Anders & Koris, Riina (Ed.), Debating Business School Legitimacy: Attacking, Rocking, and Defending the Status Quo. Palgrave Macmillan. ISSN 978-3-031-12724-3. p. 67–86.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo; Hunnes, John Arngrim & Pinheiro, Romulo (2022). Emergence and early institutionalization of competition in higher education: evidence from Finnish business schools. Tertiary Education and Management. ISSN 1358-3883. doi: 10.1007/s11233-022-09104-9. Full text in Research Archive
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina & Siltaoja, Marjo (2022). Grandiose branding: World-class aim and its organizational consequences. Scandinavian Journal of Management. ISSN 0956-5221. 38(4). doi: 10.1016/j.scaman.2022.101245.
  • Ojansivu, Ilkka; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2021). At the temporary-permanent interface: Overcoming knowledge boundaries with boundary objects. Scandinavian Journal of Management. ISSN 0956-5221. 37(2). doi: 10.1016/j.scaman.2021.101150.
  • Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2018). “We are better than Harvard”: Organizational grandiosity and narcissism. Academy of Management Annual Conference, Chicago 2018, in symposium titled: Aspirations, Bullshit, Grandiosity, and Post-truths: Jargon in Organizational Life. Academy of Management Proceedings. ISSN 0065-0668.
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu & Sohlo, Sauli (2018). Shaking the status quo: Business accreditation and positional competition. Academy of Management Learning & Education. ISSN 1537-260X. 17(2), p. 203–225. doi: 10.5465/amle.2015.0199.
  • Alajoutsijärvi, Jouni Kimmo; Davies, Julie & Kettunen, Kerttu Pauliina (2017). London's Business Schools: The good, the bad and the ugly? Academy of Management Annual Conference, Atlanta, 2017. Academy of Management Proceedings. ISSN 0065-0668.
  • Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2016). The "Dean's Squeeze" revisited: a contextual approach. Journal of Management Development. ISSN 0262-1711. 35, p. 326–340. doi: 10.1108/jmd-02-2015-0017.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Juusola, Katariina (2015). What Happens to the Professor? Business Schools, Corporatization, and Eroding Professionalism. In Bowden, Bradley & Lamond, David (Ed.), Management History: Its Global Past & Present. Information Age Publishing. ISSN 978-1681231853.
  • Juusola, Katariina; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2015). Accelerating the Americanization of Management Education: Five Responses From Business Schools. Journal of Management Inquiry. ISSN 1056-4926. 24(4), p. 347–369. doi: 10.1177/1056492615569352.

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  • Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2018). A vision for future business schools (in Finnish) pp. 48-88. Painosalama. ISBN 978-951-29-7300-2. 40 p.

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  • Kettunen, Kerttu Pauliina (2023). Concept of customer in university administration:Good service or bad bureaucracy?
  • Inkpen, Andrew; Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Alon, Ilan (2023). Stakeholder Stigmatization and social media communities.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Ojansivu, Ilkka (2023). Strateginen kehittämisprojekti yliopistossa vaatii pelisilmää. Projektitoiminta. ISSN 1455-4178. 1(1).
  • Kettunen, Kerttu Pauliina; Inkpen, Andrew; Alajoutsijärvi, Jouni Kimmo & Alon, Ilan (2022). Presentation at SCANCOR workshop: Stigmatization and stakeholder activism.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo; Hunnes, John Arngrim & Pinheiro, Romulo (2022). Presentation at EGOS Colloquium: Emergence and early institutionalization of competition in higher education: Evidence from Finnish business schools.
  • Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina & Kettunen, Kerttu Pauliina (2020). Presentation at NEON conference: What ails contemporary business schools?
  • Alajoutsijärvi, Jouni Kimmo; Juusola, Katariina & Kettunen, Kerttu Pauliina (2019). Presentation at the Nordic Academy of Management Conference: What ails contemporary business schools? .
  • Ojansivu, Ilkka; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2018). Shifting boundaries: renewal projects within hybrid organizations. The 34th EGOS Colloquium 2018, Tallinn.
  • Einola, Katja; Kettunen, Kerttu Pauliina & Granlund, Markus (2018). Living the organizational spectacle: Three stories of strategic change. The 34th EGOS Colloquium 2018, Tallinn.
  • Alajoutsijärvi, Jouni Kimmo; Kettunen, Kerttu Pauliina & Ojansivu, Ilkka (2018). Presentation at EGOS Colloquium: Shifting boundaries: renewal projects within hybrid organizations.
  • Alajoutsijärvi, Jouni Kimmo & Kettunen, Kerttu Pauliina (2018). Article in conference proceedings Aspirations, Bullshit, Grandiosity, and Post-truths: Jargon in Organizational Life : “We are better than Harvard”: Organizational grandiosity and narcissism .
  • Ojansivu, Ilkka; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2017). Project organizing under institutional complexity: comparative analysis of three AACSB accreditation projects in Nordic business schools. The 33rd EGOS Colloquium 2017, Copenhagen.
  • Alajoutsijärvi, Jouni Kimmo; Davies, Julie & Kettunen, Kerttu Pauliina (2017). Institutional logics and regulatory changes: A case study of new entrants in the UK’s management education field. British Academy of Management annual conference, 5th-7th September 2017, University of Warwick, UK.
  • Kettunen, Kerttu Pauliina; Alajoutsijärvi, Jouni Kimmo & Tikkanen, Henrikki (2017). The past, present and future of doctoral education in Finnish business schools. The 24th Nordic Academy of Management Conference, 23rd-25th August 2017, Nord University Business School, Bodø, Norway.
  • Kettunen, Kerttu Pauliina & Davies, Julie (2017). Review on the book: Lars Engwall, Matthias Kipping and Behlül Üsdiken, Defining Management: Business Schools, Consultants, Media, Routledge: New York, 2016. 318 pp. ISBN 978-0-415-72788-4 (paperback), Management Learning. Management Learning. ISSN 1350-5076.
  • Davies, Julie; Kettunen, Kerttu Pauliina & Alajoutsijärvi, Jouni Kimmo (2016). Business School Strategies and Simon’s Vision: Empirical Comparisons of Two London-based Business Schools. British Academy of Management annual conference 2016, Newcastle, UK.
  • Kettunen, Kerttu Pauliina (2013). Management education in a historical perspective: The business school question and its solution in Finland. PhD thesis, University of Oulu, Finland. The Finnish Association of Business School Graduates. ISSN 978-952-6689-01-2.

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Published Apr. 16, 2024 11:00 AM