Research groups
Areas of responsibility
Daniel Berliner brings over 15 years of results-driven, hands-on marketing, and branding strategies experience. Working with some of the leading technology companies, Daniel provided a strategic advantage by bridging technology, business strategy and the human factor into one coherent story, thus leveraging the value and making a difference in international markets.
Many years of experience in implementing and executing design thinking / solution-based methods have led to many unique and unorthodox solutions with great outcomes.
Daniel holds a Master of Business Administration in Marketing and international business from the Ruppin Academic Center in Israel and has ten years of experience teaching Marketing, branding, and entrepreneurship courses in various academic centers.
Research
Criteria influencing investment decision making in equity crowdfunding of high risk, early stage technological ventures.
Academic interests
Alternative Financing, Equity Crowdfunding, Entrepreneurship, Open Innovation, Crowdsourcing, Fintech
Selected publications
Efrat, K., Gilboa, S., & Berliner, D. (2020). Israeli Crowdfunding: a reflection of its entrepreneurial culture. In Advances in Crowdfunding (pp. 341-372). Palgrave Macmillan, Cham.
Tuition
Statistics and economy course - MA155 and MA171
The course’s objective is to familiarize the students with entrepreneurial and small business economics, thus having the knowledge and skills to develop present and future entrepreneurial projects. The course is comprised of two-hour weekly lectures, followed by two hours of group work guided by the teaching assistants.
Short biography
2020 - Lecturer - Entrepreneurship and Innovation
University of Agder, Grimstad (Norway)
2019 - PhD Research Fellow
Faculty of Business and Law, University of Agder, Kristiansand, Norway, Kristiansand (Norway)
2012-2019 - Lecturer – Marketing & Design
Ariel University (Israel)
2007-2012 - Lecturer - Design
Avni Institute - College for Art and Design, Tel-Aviv (Israel)
2017-2019 Co-founder and VP of Brand Strategy and Business Development TreeO Marketing, Caesarea (Israel)