Cecilie Andersen

Doctoral Research Fellow

Department of Strategy and Management

Email: cecilie.andersen@uia.no
Phone: +47 38142559
Mobile phone: +4799574214

Office 9I258 (Universitetsveien 19, 4630 Kristiansand, Norway)

Research groups

Financial and economic behavior

Areas of responsibility

Cecilie Andersen is PhD Research Fellow at the School of Business and Law at the University of Agder.

She has an MSc in Tourism Management and Planning from Bournemouth University (England), and a Bachelor in International Marketing from Telemark University College (Norway).

Andersen is a Brand Manager at SkandiaEnergi and a researcher and project manager at Norce. She is a former Brand Manager for electricity reseller NorgesEnergi.

Andersen’s research is focused on branding, marketing, social media, tourism, culture and innovation. She teaches International e-Marketing at the University of Agder.

Research

Academic interests

Courses:

International e-Marketing, UiA (MF 300).

Academic interests

Branding, Marketing, Social Media, Tourism, Culture and Innovation.

Andersen, Cecilie; Engeset, Marit Gundersen & Nyhus, Ellen K. (2023). Tourist involvement in vacation planning and booking: impact on word of mouth and loyalty. Tourism Review. ISSN 1660-5373. doi: 10.1108/TR-08-2022-0398. Show summary
Purpose This paper aims to explore how different levels of involvement in the prevacation phase affect vacationers’ subsequent satisfaction, word of mouth (WOM) recommendations and loyal behavior with regard to the planning/booking process. Design/methodology/approach Data from a field study (N = 5,158) in a travel planning context are used to investigate the differences in WOM recommendations and loyalty between self-packagers (higher involvement) and package buyers (lower involvement). Findings Tourists who are less involved in the prevacation phase are more likely to recommend the planning/booking process, while more involved tourists are more likely to repeat the same planning/booking process than package buyers. Practical implications The findings have implications for tourist agencies, tour operators, tourism suppliers and tourism marketers in terms of customer retention and WOM communication. These findings also have theoretical implications for the WOM and loyalty literature. Originality/value This paper reveals how involvement in travel planning may affect satisfaction, WOM recommendation and loyalty behavior. These relationships have not been investigated before.

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Andersen, Cecilie (2022). Teft for næring: Merkevarebygging på Sørlandet.
Andersen, Cecilie; Nyhus, Ellen K. & Engeset, Marit Gundersen (2019). The Relationship between the Holiday Planning and Booking Process and WOM Intention: A Comparison Across Three Countries.
Andersen, Cecilie (2019). Spis Sørlandet.
Andersen, Cecilie (2019). Fra havets bunn til cyberspace! .
Andersen, Cecilie; Nyhus, Ellen K. & Engeset, Marit Gundersen (2019). Holiday Planning, Booking Process and WOM Intention: A comparison Across Three Countries.

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Published Apr. 16, 2024 11:20 AM