UiA should be a warm and welcoming university. Red is the colour we should be recognised by, especially when the communication is permanent or formal, and when UiA needs to be easily identifiable as the sender.
Main colours
UiA red
Pantone 186
#C8102E
RGB 200 16 46
CMYK 2 100 85 6
RAL 3020
UiA blue
Pantone 7547
#131E29
RGB 19 30 41
CMYK 99 74 31 84
RAL 5004
UiA warm gray
#F8EDDD
RGB 236 224 210
CMYK 9 12 19 0
Secondary colours as complimentary colours
- The secondary palette is organised into colour pairs.
- Do not mix colours from different pairs.
| Muted red | UiA red |
|---|---|
| Hex #FEE7E8 RGB 245 225 226 CMYK 2 12 6 0 |
#C8102E RGB 200 16 46 CMYK 2 100 85 6 |
| Muted blue | Dark blue |
|---|---|
| Hex #E1EDF9 RGB 210 227 231 CMYK 22 5 10 0 |
#131E29 RGB 19 30 41 CMYK 99 74 31 84 |
| Muted green | Dark green |
|---|---|
| Hex #E6F0E5 RGB 194 217 197 CMYK 29 5 28 0 |
Hex #03591D RGB 4 64 22 CMYK 91 47 99 57 |
Examples made in 'Designmaskin'
Design tool
'Designmaskin' is a design tool where anyone can create UiA posters, advertisements, and social media posts – exactly as the designer would want. Register a new account using your UiA email.
Outgoing colours
Rød klar
|
Hex C61936 |
Hex F0C6CC |
Lilla klar
|
Hex 531A7F |
Hex E0C9E8 |
Blå klar
|
Hex 233983 |
Hex C1EDFB |
Grønn klar
|
Hex 116011 |
Hex D6F0C6 |
Gul klar
|
Hex 371D12 |
Hex F6D738 |
Orange klar
|
Hex 371D12 |
Hex F88939 |
Brun klar
|
Hex 371D12 |
Hex ECE0D2 |
Rød dempet
|
Hex 550C2B |
Hex E698A4 |
Lilla dempet
|
Hex 462054 |
Hex E7DFEA |
Blå dempet
|
Hex 192343 |
Hex D2E3E7 |
Grønn dempet
|
Hex 044016 |
Hex C2D9C5 |
Gul dempet
|
Hex 371D12 |
Hex EDE27D |