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Course plan for

Bachelor's Programme in Marketing and Management

Admission requirements

Higher Education Entrance Qualification.

Recommended previous knowledge

Solid English skills. Some courses are taught in English.

General description and profile

The Bachelor's Programme in Marketing and Management is a three-year integrated program with a strong focus on marketing and organization and leadership. In addition, students are given an introduction to various business administrative subjects as well as social science methodology. The first two years of the Programme consists of compulsory subjects. In the third year of study, students can either choose "Human Relation Management and Organizational Development" at campus Grimstad or continue at campus Kristiansand with a mix of elective courses in the fall semester and compulsory courses and the BA thesis in the spring semester.

Students who are interested in going on exchange, can do so in the 5th semester.

Programme Structure
1. sem BE-111-1 Financial Accounting 1 7.5 sp TFL126-1 Ethics and Corporate Social Responsibility 7.5 sp ORG109-1 Organisation Theory 7.5 sp SE-112-1 Principles of Economics 7.5 sp
2. sem MF-102-1 Marketing 7.5 sp JU-105-1 Marketing Law 7.5 sp ME-112-1 Social Scientific Methods 7.5 sp BE-110-1 Management Accounting 1 7.5 sp
3. sem MF-302-1 Brand Management and Advertising 7.5 sp ORG126-1 Entrepreneurship and Innovation 7.5 sp ME-113-1 Market Research 7.5 sp MF-205-1 Consumer Behaviour 7.5 sp
4. sem ORG209-1 Strategic Management 7.5 sp MF-207-1 Services Marketing 7.5 sp MF-206-1 Multimedia Marketing and Communications 7.5 sp MF-203-1 Industrial Marketing and Purchasing 7.5 sp
5. sem Minor subject, 5th and 6th semester            
6. sem            

In fifth semester students may go on exchange, or they take electives in Kristiansand. .

Electives 5th semester Autumn 2019

  • EN-139 Business English
  • FIL200 Game Theory and Philosophy (10 ECTS)
  • IS-108 Hands on E-business for Entrepreneurs
  • JU-207 Labour Law
  • MF-302 Brand Management and Advertising
  • ORG308 Human Resources Development
  • ORG313 Gründer Lab and Entrepreneurship Laboratory
  • SE-111 International Political Economy

Please note that course schedule collisions might occur.Other electives can be approved upon application.

Learning outcome

A candidate who has successfully completed this programme should have the following learning outcomes defined in terms of general competence, knowledge and skills.

GENERAL COMPETENCE (programme goals)

The candidate should be able to:

  • identify and understand key international dimensions related to the core themes in the program
  • identify and understand how new ideas, concepts or products emerge within relevant fields
  • identify ethical behaviour and understand how organisations can act responsibly
  • think independently and critically
  • communicate key ideas in written texts and oral presentations
  • solve problems

KNOWLEDGE

The candidate should be able to demonstrate:

  • broad knowledge of fundamental marketing and business principles
  • broad knowledge of how products and services are marketed, how businesses function, and how new ventures are created
  • broad knowledge of how personal and organisational consumers make choices and how these choices are influenced by internal (individual or organisational characteristics) and external (e.g., societal and cultural) factors
  • basic knowledge of research methods and data analysis, which will allow the candidates to design, implement, analyse, and report research projects

SKILLS

The candidate should be able to:

  • apply marketing and business knowledge to meet organisational goals, solve business related problems, and improve decision-making
  • employ strategic marketing knowledge to respond to the needs of private and public organisations
  • plan and carry out projects independently.
  • act with personal and professional integrity within legal and ethical frameworks, demonstrate an ethical orientation in serving customers and organisations in the global marketplace
  • contribute to interdisciplinary and cross cultural reasoning
  • continue developing their knowledge base in a lifelong learning perspective.

Teaching methods

Teaching methods are accounted for in the course descriptions, and may vary between group lectures, seminars, presentations, and group work. The students are encouraged to participate in academic discussions throughout the programme. The language of instruction is Norwegian. However, several courses are taught in English.

Assessment methods

In most courses students are required to submit written assignments (individually or in groups or oral presentations) in order to take the final examination. See individual course descriptions for details. Except for the bachelor thesis, all courses have individual, written examinations. All courses have grading by letters (A-E for pass and F for failure).

Internationalization

Students are exposed to international dimensions and issues in teaching as well as in the curriculum. Many faculty members have an international background and are active in international research networks. A number of courses are taught in English for incoming exchange students. This contributes to an international study environment, and students use English actively during their studies.

In fifth semester student may go on exchange. Studying abroad provides an opportunity to take courses and subjects beyond what is offered at the School of Business and Law at UiA. Additional benefits of studying abroad are improved language skills and cross-cultural communication skills, both highly valued by many employers.

The School of Business and Law at UiA is internationally accredited by AACSB (the Association to Advance Collegiate Schools of Business), and the accreditation opens the doors for collaboration with good institutions worldwide. For further information on exchange opportunities, see the International Office's website.

Occupational profiles / further studies

This programme is a vocational directed, interdisciplinary education. Because of the large number of business-related subjects, graduates from this program will be attractive to a number of positions in private companies, especially in areas like marketing, sales, and management. The programme is also a good starting point for graduates wishing to establish their own company.

Completion of this programme qualifies for applying to several master programmes at the University of Agder (UiA). Further details are available on this website https://www.uia.no/studier/markedsfoering-og-ledelse. Furthermore, the programme provides the basis for further studies both in Norway and abroad. Please notice that there may be additional requirements for admission to further studies.

Please note that completion of this study alone does not fulfill the requirements for admission to the Master Programme in Business Administration (Siviløkonom) at UiA. Contact the School of Business and Law for more information.

Qualification awarded

The programme leads to the degree of Bachelor in Marketing and Mangement.

Evaluation

Student evaluations are carried out annually in the Study Programme Advisory Committee in accordance with the quality system for education chapter 4.2.
Students at UiA are expected to have laptops for use in learning and at examinations, cp. the Examination Regulations for the University of Agder section 12d.

Choose year:

Credits

180

Scope

Full time

Campus

Kristiansand 

Faculty

School of Business and Law