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Sangeeta Singh

Sangeeta Singh

Professor

Professor

Department of Management >

 

+47 38 14 23 35

+47 464 10 567

Office:
9I255 ( Universitetsveien 19, Kristiansand )

Sangeeta Singh is Professor at the School of Business and Law at the University of Agder. She has a PhD in Marketing and an MBA in International Marketing from Kent State University (USA), and an MBA in Marketing Research and a Bachelor in Mathematics and Statistics from University of Allahabad (India)

 Singh’s research interests are broadly in the field of consumer behavior, branding, and services. Her research has been published in Journal of Interactive Marketing, Journal of Services Research and International Marketing Review. She has also contributed to several book chapters.

Singh is a former Professor and Associate Dean at BI Norwegian Business School. In addition to teaching in Norway, she has given courses at universities in USA, France, Spain, Germany, Lithuania and China.

Singh teaches brand management and social media marketing, both of which are aligned with her research interests in brand storytelling in social media.

 

Research interests

Sangeeta´s research interests are broadly in the field of consumer behavior and specifically in branding, especially in social media.

Courses and teaching

Sangeeta is responsible for Brand Management and Advertising at the bachelors level and Creative Problem Solving at the masters.

Work experience

Before joining Uiversity of Agder, Sangeeta was employed at the Norwegian School of Business BI as a Professor in the Department of Marketing.

Academic interests

Sangeeta teaches brand management and social media marketing, both of which are aligned with her research interests in brand storytelling in social media.

Scientific publications

  • Meskó, Norbert; Kowal, Marta; Láng, András; Kocsor, Ferenc; Bandi, Szabolcs A.; Putz, Adam; Sorokowski, Piotr; Frederick, David A.; García, Felipe E.; Aguilar, Leonardo A.; Studzinska, Anna; Tan, Chee-Seng; Gjoneska, Biljana; Milfont, Taciano L.; Topcu Bulut, Merve; Grigoryev, Dmitry; Aavik, Toivo; Boussena, Mahmoud; Mattiassi, Alan D. A.; Afhami, Reza; Amin, Rizwana; Baiocco, Roberto; Brahim, Hamdaoui; Can, Ali R.; Carneiro, Joao; Çetinkaya, Hakan; Chubinidze, Dimitri; Deschrijver, Eliane; Don, Yahya; Dubrov, Dmitrii; Duyar, Izzet; Jovic, Marija; Kamburidis, Julia A.; Khan, Farah; Khun-Inkeeree, Hareesol; Koso-Drljevic, Maida; Lacko, David; Massar, Karlijn; Morelli, Mara; Natividade, Jean C.; Nyhus, Ellen K.; Park, Ju Hee; Pazhoohi, Farid; Pirtskhalava, Ekaterine; Ponnet, Koen; Prokop, Pavol; Šakan, Dušana; Tulyakul, Singha; Wang, Austin H.; Aquino, Sibele D.; Atamtürk, Derya D.; Burduli, Nana; Chirumbolo, Antonio; Dural, Seda; Etchezahar, Edgardo; Ghahraman Moharrampour, Nasim; Aczel, Balazs; Kozma, Luca; Lins, Samuel; Manunta, Efisio; Marot, Tiago; Mebarak, Moises; Miroshnik, Kirill G.; Misetic, Katarina; Papadatou-Pastou, Marietta; Bakos, Bence; Sahli, Fatima Zahra; Singh, Sangeeta; Solak, Çağlar; Volkodav, Tatiana; Wlodarczyk, Anna; Akello, Grace; Argyrides, Marios; Çoker, Ogeday; Galasinska, Katarzyna; Gómez Yepes, Talía; Kobylarek, Aleksander; Landa-Blanco, Miguel; Mayorga, Marlon; Özener, Barış; Pacquing, Ma. Criselda T.; Reyes, Marc Eric S.; Şahin, Ayşegül; Tamayo-Agudelo, William; Topanova, Gulmira; Toplu-Demirtaş, Ezgi; Türkan, Belgüzar N.; Zumárraga-Espinosa, Marcos; Grassini, Simone; Antfolk, Jan; Cornec, Clément; Pisanski, Katarzyna; Stöckli, Sabrina; Eder, Stephanie Josephine; Han, Hyemin (2023). Exploring Attitudes Toward “Sugar Relationships” Across 87 Countries: A Global Perspective on Exchanges of Resources for Sex and Companionship. Archives of Sexual Behavior. ISSN: 0004-0002. doi:10.1007/s10508-023-02724-1.
  • Kowal, Marta; Sorokowski, Piotr; Dinić, Bojana M.; Pisanski, Katarzyna; Gjoneska, Biljana; Frederick, David A.; Pfuhl, Gerit; Milfont, Taciano L.; Bode, Adam; Aguilar, Leonardo; García, Felipe E.; Roberts, S. Craig; Abad-Villaverde, Beatriz; Kavčič, Tina; Miroshnik, Kirill G.; Ndukaihe, Izuchukwu L. G.; Šafárová, Katarína; Valentova, Jaroslava V.; Aavik, Toivo; Blackburn, Angélique M.; Çetinkaya, Hakan; Duyar, Izzet; Guemaz, Farida; Ishii, Tatsunori; Kačmár, Pavol; Natividade, Jean C.; Nussinson, Ravit; Omar-Fauzee, Mohd Sofian B.; Pacquing, Ma. Criselda T.; Ponnet, Koen; Wang, Austin H.; Yoo, Gyesook; Amin, Rizwana; Pirtskhalava, Ekaterine; Afhami, Reza; Arvanitis, Alexios; Duyar, Derya Atamturk; Besson, Théo; Boussena, Mahmoud; Can, Seda; Can, Ali R.; Carneiro, João; Castro, Rita; Chubinidze, Dimitri; Čunichina, Ksenija; Don, Yahya; Dural, Seda; Etchezahar, Edgardo; Fekih-Romdhane, Feten; Frackowiak, Tomasz; Moharrampour, Nasim Ghahraman; Yepes, Talía Gómez; Grassini, Simone; Jovic, Marija; Kertechian, Kevin S.; Khan, Farah; Kobylarek, Aleksander; Križanić, Valerija; Lins, Samuel; Mandzyk, Tetyana; Manunta, Efisio; Martinac Dorčić, Tamara; Muthu, Kavitha N.; Najmussaqib, Arooj; Otterbring, Tobias; Park, Ju Hee; Pavela Banai, Irena; Perun, Mariia; Reyes, Marc Eric S.; Röer, Jan P.; Şahin, Ayşegül; Sahli, Fatima Zahra; Šakan, Dušana; Singh, Sangeeta; Smojver-Azic, Sanja; Söylemez, Sinem; Spasovski, Ognen; Studzinska, Anna; Toplu-Demirtas, Ezgi; Urbanek, Arkadiusz; Volkodav, Tatiana; Wlodarczyk, Anna; Yaakob, Mohd Faiz Mohd Y.; Yusof, Mat Rahimi; Zumárraga-Espinosa, Marcos; Zupančič, Maja; Sternberg, Robert J. (2023). Validation of the Short Version (TLS-15) of the Triangular Love Scale (TLS-45) across 37 Languages. Archives of Sexual Behavior. ISSN: 0004-0002. doi:10.1007/s10508-023-02702-7.
  • Kowal, Marta; Sorokowski, Piotr; Pisanski, Katarzyna; Valentova, Jaroslava Varella; Varella, Marco A. C.; Frederick, David A.; Al-Shawaf, Laith; García, Felipe E.; Giammusso, Isabella; Gjoneska, Biljana; Kozma, Luca; Otterbring, Anders Emil Tobias; Papadatou-Pastou, Marietta; Pfuhl, Gerit; Stöckli, Sabrina; Studzinska, Anna; Toplu-Demirtas, Ezgi; Touloumakos, Anna K.; Bakos, Bence E.; Batres, Carlota; Bonneterre, Solenne; Czamanski-Cohen, Johanna; Dacanay, Jovi C.; Deschrijver, Eliane; Fisher, Maryanne L.; Grano, Caterina; Grigoryev, Dmitry; Kačmár, Pavol; Kozlov, Mikhail V.; Manunta, Efisio; Massar, Karlijn; McFall, Joseph P.; Mebarak, Moises; Miccoli, Maria Rosa; Milfont, Taciano L.; Prokop, Pavol; Aavik, Toivo; Arriaga, Patricia; Baiocco, Roberto; Cenek, Jiri; Cetinkaya, Hakan; Duyar, Izzet; Guemaz, Farida; Ishii, Tatsunori; Kamburidis, Julia A.; Khun-Inkeeree, Hareesol; Lidborg, Linda H.; Manor, Hagar; Nussinson, Ravit; Omar-Fauzee, Mohd Sofian Bin; Pazhoohi, Farid; Ponnet, Koen; Santos, Anabela Caetano; Senyk, Oksana; Spasovski, Ognen; Vintila, Mona; Wang, Austin H.; Yoo, Gyesook; Zerhouni, Oulmann; Amin, Rizwana; Aquino, Sibele; Boga, Merve; Boussena, Mahmoud; Can, Ali R.; Can, Seda; Castro, Rita; Chirumbolo, Antonio; Çoker, Ogeday; Cornec, Clément; Dural, Seda; Eder, Stephanie J.; Moharrampour, Nasim Ghahraman; Grassini, Simone; Hristova, Evgeniya; Ikizer, Gözde; Nyhus, Ellen K.; Siepelmeyer, Henrik; Singh, Sangeeta (2022). Predictors of enhancing human physical attractiveness: Data from 93 countries. Evolution and human behavior. ISSN: 1090-5138. 43 (6). s 455 - 474. doi:10.1016/j.evolhumbehav.2022.08.003.
  • Singh, Sangeeta; Duque, Lola C (2019). Familiarity and Format: cause-related marketing promotions in international markets. International Marketing Review. ISSN: 0265-1335. doi:10.1108/IMR-10-2018-0307.
  • Singh, Sangeeta (2014). To Automate or Not: Is that the question?. Journal of Applied Management and Entrepreneurship. ISSN: 1077-1158. 19 (3). s 50 - 69. doi:10.9774/gleaf.3709.2014.ju.00005.
  • Singh, Sangeeta; Sonnenburg, Stephan (2012). Brand Performances in Social Media. Journal of Interactive Marketing. ISSN: 1094-9968. 26 (4). s 189 - 197. doi:10.1016/j.intmar.2012.04.001.
  • Singh, Sangeeta; Duque, Lola C (2012). Moderating Role of Stress in Evaluating Negative Services: Encounters With the Police. Journal of Service Research. ISSN: 1094-6705. 15 (2). s 231 - 241. doi:10.1177/1094670511435563.
  • Olsen, Line Lervik; Singh, Sangeeta (2010). Teknologi eller personlig service; hvordan påvirkes kundenes lojalitet. Magma forskning og viten. ISSN: 1500-0788. 13 (1). s 33 - 42.
  • Singh, Sangeeta; Kristensen, Lene; Villasenõr, Erika (2009). Overcoming skepticism towards cause related claims: the case of Norway. International Marketing Review. ISSN: 0265-1335. 26 (3). s 312 - 326. doi:10.1108/02651330910960807.
  • Singh, Sangeeta; Olsen, Line Lervik (2009). Sense or Sensibility? How Commitment Mediates the Role of Self-Service Technology on Loyalty. Self-service in the internet age : expectations and experiences. ISBN: 978-1-84800-206-7. Springer. s 213 - 229.
  • Hansen, Håvard; Singh, Sangeeta (2009). Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. Association for Consumer Research,. s 171 - 174.
  • Singh, Sangeeta; Christoffersen, Line (2008). Bankkunden og relasjonen til penger behovsbasert segmentering. Magma forskning og viten. ISSN: 1500-0788. 11 (3). s 68 - 76.
  • Singh, Sangeeta (2006). Cultural differences in, and influences on, consumers' propensity to adopt innovations. International Marketing Review. ISSN: 0265-1335. 23
  • Christoffersen, Line; Singh, Sangeeta (2004). Successful Application of a Customer Relationship Management Program in a Non-Profit Organisation. Journal of Marketing Theory and Practice. ISSN: 1069-6679. 12 (2). s 28 - 42.
  • Singh, Sangeeta; Alon, Ilan; Welsh, Dianne (2002). Understanding Norway for Franchising Potential. Franchising in Western and Northern Europe. CCH Publishing.
  • Singh, Sangeeta; Hu, Michael Y. (2000). Context-Dependent Ethnic Identity And Its Impact On Product Evaluations: A Case of the Asian Indian Immigrants. Advances in Consumer Research. ISSN: 0098-9258. 4s 150 - 155.
  • Singh, Sangeeta; Selnes, Fred (2000). Polygamous Loyalty and Varying Utility Function: An Explanation of Brand Switching in Frequently-made Purchases. Advances in Consumer Research. ISSN: 0098-9258. 4s 162 - 166.
  • Singh, Sangeeta (2009). The Dual Nature of Ethnic Identity: Its Impact on Product Evaluations. ISBN: 978-3-639-18151-7. VDM Verlag Dr. Müller Aktiengesellschaft & Co. KG. s 143.
  • Singh, Sangeeta; Busagara, Theresia (2020). Building Brands with Cause-related Marketing Campaigns in Emerging Markets.
  • Singh, Sangeeta (2020). Designing Experiments.
  • Singh, Sangeeta (2018). Brand Strategies.
  • Singh, Sangeeta (2017). Brand Storytelling.
  • Singh, Sangeeta (2017). Quo Vadis Branding.

Sectors

Research groups

Last changed: 7.03.2023 12:03