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Nooria Yari

PhD Candidate

ETA ( Universitetsveien 19, Kristiansand )

Nooria Yari is a dual PhD candidate supported by department of Marketing and Management, Southern University of Denmark (SDU) and International Business at School of Business and Law, University of Agder (UiA). Her research focuses on Cross-Cultural Competence, Cultural Intelligence and global mindset within the field of International Business and Management. She received her MSc in International Management from School of Business and Law at UiA in June 2017. Shortly after that, she started working as Research Assistant at Department of Marketing & Management, and International Business & Entrepreneurship, in SDU from September 2017. She has been engaging in various research activities and teaching activities, in particular Entrepreneurship, Understanding Business, Marketing and Behaviour, and teaching Marketing to undergraduates at SDU.

Research interests

Cultural Intelligence 

Cross Cultural competences 

Global Mindset 

Cultural Intelligence and measurements 

Assessment tools e.g BCIQ 

Courses and teaching

Entrepreneurship successfully Launching New Ventures 

Entrepreneurship in Theory and Practice 

Marketing for Business Students 

Product Development and Innovation; Marketing and Behaviour 


Nooria Yari is a member  of Inter- Cultural Competence (ICCP) Plateform at Southern University of Denmark. The platform is coordinated by a core team at SDU. 


Scientific publications

  • Lankut, Erik; Yari, Nooria; Alon, Ilan; Richter, Nicole (2018). Cultural Intelligence - Status Quo in International Business.
  • Lankut, Erik; Yari, Nooria; Alon, Ilan (2017). Cultural Intelligence Research: A Bibliometric Meta-Analysis.
  • Lankut, Erik; Yari, Nooria; Alon, Ilan; Richter, Nicole Franziska (2017). Cultural Intelligence - A Research Landscape.

Last changed: 3.09.2018 16:09